Carnaby Magazine Issue 5

Access all areas in London’s hottest destination






The Sustainability Issue with Project 0


Cover: Georgia May Jagger and Tyrone Wood, Project 0. This page: Devontay (l) wears suit Mark Powell , top The Kooples , necklace T he Great Frog . Dijon (r) wears suit Mark Powell , top Scotch & Soda , watch Shinola , ring The Great Frog .


Keep me or recycle me



you to try. Check out my edit of the timeless pieces you need in your wardrobe to last forever, plus the journey the food you eat in Carnaby has made to your plate. Project 0’s mission is to inspire and educate people about the ocean, its wonders and

London and is now at the centre of the green London movement.

I’m so happy to welcome you to Issue 5 of the Carnaby Magazine, a special issue all about sustainability. Within this issue you will discover all things sustainable, vegan and eco-loving in Carnaby and Soho. This issue means a lot to me as it is co-edited by the incredible marine conservation organisation Project 0 for whom I am an ambassador. They have lovingly selected the best of Carnaby and the most reusable, sustainable and eco-friendly fashion and beauty from the likes of Levi’s , TOMS , Dr. Martens , Filson and Urban Decay (a personal favourite), as well as the delicious food options that are ready for

Welcome and enjoy!

Love, Jaime Winstone

its troubles. Through incredible awareness activations and

fundraising events, they are supporting unfinished

marine conservation projects worldwide.

Carnaby’s mission is to be a more sustainable destination in London, with community-driven brands making shopping

and dining with a conscience easy.

Carnaby has always been a central hub and icon of



02 New Kids on the Block 04 Sustainability in the City 06 Green is the New Black 07 Four Ways to Wear 08 Make-Up Must-Haves 10 Destination Style 09 Carnaby Kit List 16 The Classic Edit 18 From Farm to Fork

22 Eat Here 23 Vegan Hot Spots

24 What Restaurant Are You? 26 Carnaby Feels the Love 28 Say Hello to the Ocean 30 Bleach: Beauty with Substance 32 Your Carnaby Bucket List

33 Carnaby Map 34 This Is Soho



Girls, listen up. There’s a new shop in town that will take your wardrobe from 0 to fabulous in 60 seconds. Subdued is known for playful, feminine fashion inspired by its Italian roots and effortlessly staying ahead of the trends. They’ve brought their first UK store to Carnaby at 12 Foubert’s Place, which feels just like your very own walk-in wardrobe. So, what are you and your friends waiting for?


New Kids on the Block For the latest high-end street style from over 400 global menswear brands, END. ’s first-ever London flagship store is a haven for fashion junkies and sneakerheads. Born in Newcastle with an impressive following, END. is taking London by storm. Look out for the latest collections from designers including COMME des GARÇONS, Norse Projects, Alexander Wang and Aimé Leon Dore. Find them on the corner of Broadwick Street and Marshall Street. END .

Columbia Sportswear


An adventure a day keeps the doctor away. Find yours now at the first UK flagship store from Columbia Sportswear , the global innovator in outerwear, footwear, accessories and equipment, now at 39 Carnaby Street. Discover technical gear made from 100% recycled fabrics to casual, outdoor-inspired collections. This is the perfect one-stop shop for your next adventure.



Did you know Carnaby is now home to a boutique bespoke tattooing studio? Found in the basement below Johnny’s Chop Shop, 33 Marshall Street is open seven days a week for appointments and walk-ins. This is the coolest spot to get your tattoo. Get your own piece of art in minimalist black and grey, plus look out for special guest artists and flash days. 33 MARSHALL STREET

33 Marshall Street

Fans of Swedish cult brand OUR LEGACY will be happy to hear it has opened its first UK womenswear boutique at 2 Silver Place, right next door to the original menswear shop. The look is minimalism at its finest, with bias-cut dresses, silk shirts and chic eyewear among its must- haves for 2019. OUR LEGACY WOMEN'S



These beautiful, everyday glasses for all will put a smile on your face, easy-peasy! Shop the full range of IZIPIZI ’s must-have styles at their first UK stand-alone store, with classics reinvented for reading, screen, sun or just for fun. Look out for their London Tonic frames exclusive to their new home at 28 Carnaby Street.



Sustainability in the City: Stand for Tomorrow at TOMS

a musician, activist and community builder working on mental wellbeing and sustainable living for young women. Beyond that, it’s a larger call to action to our community to take a stand for what they believe in and make a positive impact on the future, big or small. We can all be change-makers! How does the Carnaby store shout about these important subjects? We are so proud of our TOMS London Community Outpost in Carnaby as it’s so much more than just a store. It’s a place for people to meet, share a coffee at our TOMS Roasting Co. coffee bar, join an event or learn more about our giving. From checking out the latest styles and getting inspired by the work that we do to buying a coffee – which gives a day of water to a person in need – and even going on a virtual reality ‘Giving Trip in Peru’, there’s a lot to see and do that you wouldn’t expect in a normal store. What are the must-haves from the Carnaby shop? This year check out the hero styles that are part of our ‘Stand for Tomorrow’ campaign, including our new Airforce Blue TRVL LITE sneakers. The Venice Collection will also be available in the Foubert’s Place store – these are a tribute to our Californian roots, featuring the classic TOMS styles in pop colours and neon brights.

Renowned for its revolutionary One for One giving model, TOMS provides shoes, eyesight restoration and water through its wide network of Giving Partners. Amy Smith, TOMS’ Chief Giving Officer, tells us more. Give us the latest on the amazing work that goes on at TOMS. When Blake Mycoskie first launched TOMS 12 years ago, he made a commitment to building a better tomorrow. Since then, TOMS has given away over 86 million pairs of shoes through One for One. TOMS has also aided 600,000 sight restorations and provided 600,000 weeks of safe water to communities around the world. With every product purchased, TOMS will help a person in need. We currently work with over 60 Giving Partners and look to them for guidance on the most pressing needs of the people they serve. We are launching the ‘Stand for Tomorrow’ campaign, where we will communicate the evolution of our giving model and launch the first local projects in Europe. We will introduce our customers to the activists, change- makers and artists we will be working closely on these projects with. These include Joshua Coombes, a London-based hairdresser and founder of the campaign #DoSomethingForNothing, and Ella Grace Denton, Tell us about your new ‘Stand for Tomorrow’ campaign for 2019.

Find TOMS at 5–7 Foubert’s Place.


Triyoga is Europe’s leading yoga and pilates centre, offering a wide range of styles and health treatments for true wellbeing. We asked the experts from the studio in Kingly Court to suggest some simple yoga poses to practise at home. Your morning routine can set the tone for your entire day, and what better way to get going than with a short yoga session?



Pepe Jeans London

Over at Replay on Carnaby Street, its Ice Blast eco- friendly wash jeans are made with a low environmental impact treatment with ice crystals, which preserve the brightness of the colours and save 80% of the water typically used in traditional treatments. Less waste leaves a better taste, and on Berwick Street, Nudie Jeans ’ popular Soho ‘Repair Shop’ aims to give new life to old denim. With its 100% organic denim collection, the Swedish brand is also setting the standard in socially responsible jeans. It’s not just clothes in Carnaby that are getting hip to the sustainability tip, as the Newburgh Quarter's Joy Everley Fine Jewellers has designed a collection of ecologically sustainable engagement rings made from 100% recycled materials. Each ring features a beautiful recycled diamond taken from a vintage treasure. It’s time to respect Mother Nature and make a difference in restoring and protecting our world, and where better to start than in Carnaby?

Columbia Sportswear

Oi Polloi

Sustainable fashion is the way forward, and being conscious about how we buy and what we wear is the new style savvy. Recycling, upcycling, reusing, repairing, customising and even wearing biodegradable fabrics, organic fibres and clothing made from recycled plastic salvaged from the ocean is what it’s now all about. Carnaby is full of brands doing their best for the environment, and now’s your chance to get involved. Columbia Sportswear is Carnaby Street’s latest edition, with the 80-year-old US brand’s new European flagship shop housing its brilliant technical outdoor gear such as the OutDry Ex Eco Jacket, made out of 100% recycled fabric, including 21 plastic bottles. At Oi Polloi on Marshall Street, the forward-thinking brand Satta, which means ‘existence' or 'being’, focuses on small-scale production and uses eco-friendly fabrics like hemp. Compared to cotton, hemp is stronger, uses less water and improves the soil it's grown in. Another firm- favourite label in the store is Patagonia and its P-6 Logo Responsibili-Tee made from 100% recycled cotton and polyester. Back on Carnaby Street and Pepe Jeans London is bringing the sustainable factor to its denim with its ‘Wiser Wash’ process, an eco-revolutionary washing technology that uses zero toxic chemicals, with no water waste. It’s part of the denim giant’s responsible innovation programme called TRU-BLU.

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FOUR WAYS TO WEAR Forget fast fashion, savvy stylist Libby Carradice-French gives us her top tips on



seasonal styling and how to make classic pieces work all year round. For every day, keep it classic with a basic top under your dungarees, or layer a relaxed jumper over to create an illusion of baggy trousers. For evenings, add a structured jacket and cute bag, transforming laid-back casual to effortless chic. Simply adding accessories can switch it up, so pop on a pair of sunglasses or throw on a coat and bag for an easy transformation. These timeless looks will take you from day to night and can be reworked for every season, making recycling fashion fun.



Milkie wears Lazy Oaf dungarees with... 1. Top Brandy Melville , trainers Superga

2. Jumper Replay , trainers Superga , tote bag We Built This City 3. Jacket Mark Powell , trainers Superga , bag Skinnydip , sunglasses FINLAY London 4. Coat Monki , bag Shinola , trainers Superga

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Make-Up Must-Haves We spoke to Carnaby’s beauty experts to find out the essential products you need in your make-up bag.

Make-Up and Hair Gabriella Floyd

Pixi Amanda Bell, Global Director of Education and Artistry

Urban Decay Levi-Jade Taylor, Senior Make-Up Artist

Benefit Lisa Potter Dixon, Head Make-Up Artist and Brow Expert

Too Faced Elyse Reneau, Global Pro Artist

All Nighter Setting Spray, Eyeshadow Primer Potion

Born This Way Foundation, Better Than Sex Mascara, Sweet Peach palette Our mascara is everything you’ve ever dreamed of. The Sweet Peach palette smells delicious, and the warm earth tone shades are flattering on all skin tones. The foundation masterfully diffuses the line between make-up and skin.

PixiGlow Cake, Lip Icing

Gimme Brow+ Gel, Precisely, My Brow Pencil

Finish your routine with a mist of the global bestseller All Nighter to stop make-up meltdowns. Use our legendary Primer Potion for no creasing, more

The ombre powder has three parts: a lustrous and delicate gilded champagne shade, an oh-so flattering baby pink and a sun-kissed bronzer. Moisturising and luscious, our gloss is a slick of candied pink for the lips.

These two products are icons because they help create the brow of dreams. Precisely, My Brow Pencil has an ultra-fine tip, meaning you can create hair-like strokes in seconds, and Gimme Brow+ is a fibre gel.

vibrant colour and smoother make-up application.

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Carnaby Kit List Stay motivated all year round with Carnaby’s stylish workout gear. Grab your kit ‘n’ go.


Location: Foubert’s Place Dijon (l) wears sunglasses MOSCOT , top Albam , trousers Oi Polloi . Milkie wears top Brandy Melville , jacket Monki , jeans Levi’s , watch Daniel Wellington . Devontay (r) wears fleece Oi Polloi , jacket Filson , jeans The Kooples .

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Photography James Rees

Styling Libby Carradice-French

Make-Up and Hair Gabriella Floyd

Models Milkie (Nevs) , Devontay and Dijon (Anti-Agency) with special guest Toffy @fyfy_toffy

Art Direction Sister London

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Location: Marshall Street Milkie wears cardigan Lazy Oaf , jeans Monki , trainers PUMA , bag Skinnydip , rings Joy Everley Fine Jewellers . Devontay (l) wears top Scotch & Soda , jacket New Era , trousers Pepe Jeans London , trainers PUMA , necklace Joy

Everley Fine Jewellers . Dijon (r) wears top The

Kooples , trousers Albam , socks Happy Socks , trainers TOMS .

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Location: Mark Powell, Marshall Street Devontay (l) wears suit Mark Powell , top The Kooples , trainers Superga , necklace The Great Frog . Dijon (r) wears suit Mark Powell , top Scotch & Soda , trainers TOMS , watch Shinola , ring The Great Frog .

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Location: INKO NITO, Broadwick Street Milkie wears dress Lazy Oaf , jacket Diesel , socks Happy Socks , trainers Vans , bag Skinnydip. Devontay (r) wears hoodie New Era , jacket Albam , trousers Vans , trainers Superga . Dijon (l) wears coat Columbia Sportswear , jumper Ben Sherman , jeans Scotch & Soda , trainers PUMA , ring The Great Frog .


The classic Edit

One of London’s most celebrated young talents, actress Jaime is a passionate ocean advocate and campaigner. Jaime Winstone's Top Picks

Classic Sheffield Watch Daniel Wellington, Carnaby Street

Glow Tonic Pixi, Foubert’s Place

Shirt Dress Lazy Oaf, Ganton Street

Sherpa Trucker Jacket Levi’s Vintage Clothing, Newburgh Street

Skull & Dagger Ring The Great Frog, Newburgh Street

Vegan 1460 Boots Dr. Martens, Carnaby Street


We checked in with the Project 0 team for their pick of Carnaby’s timeless classics, guaranteed to keep you on-trend all year round. Get your style inspo here.

As Project 0’s Director, Tyrone dedicates his time to growing Project 0 and spreading the message of ocean conservation. Tyrone Wood's Top Picks

Mackinaw Jac-Shirt Filson, Newburgh Street

Knackered Cow Bath & Shower Gel Cowshed, Foubert’s Place

Canvas Classic Shoes TOMS, Foubert’s Place

Wayfarer Sunglasses Ray-Ban, Carnaby Street

Borealis Backpack The North Face, Carnaby Street


From Farm to Fork

Have you ever considered where your food comes from? We caught up with four Carnaby chefs and restaurateurs to discover the journey that your food takes before ending up on your plate.

Illustrations Andrés Lozano – Folio Art


21 Kingly Street

Fabian Clark, Founder

What made you choose crab as the hero of your menu? Crab is hugely undervalued in the UK. We have an abundance of it across all of our shorelines and it’s so healthy, sustainable, versatile and delicious! Following the 'Blue Planet' effect, why do you think diners are becoming more interested in how sustainable their food is? People are becoming increasingly aware of the daily decisions they make and what impact the food they eat has on the environment. Consumers now demand a better understanding of the provenance of their food; not just with fish but vegetables and meat alike.

Being part of a new generation of chefs, how do you feel the industry is changing the way we dine? People are definitely eating out a lot more in comparison to the previous generation. However, with the rise of social media, consumers are always looking out for the next ‘big thing’, and as a result, restaurants need to do everything they can to retain their customers and convert them into regulars. If you could sum up Claw in one dish, what would it be? It would probably be the crab mac & cheese – it’s unique and indulgent. Where do you go to relax in Carnaby after a hard day’s work? I usually go to Two Floors on Kingly Street for a beer after work.

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DEHESA William Breese, Head Chef 25 Ganton Street

Dehesa is a member of the SRA (Sustainable Restaurant Association) with two stars. Tell us what makes you a sustainable restaurant. We are proud to be a sustainable restaurant and really believe in trying to better ourselves and help the environment as much as we can. We train our staff on our policies, which include using seasonal produce, recycling, separating food waste and watching our energy usage. Your menu changes seasonally; what sort of changes can we expect to see this year? Seasonality is very important to us. This year we will be working closely with our suppliers to offer our customers a regularly changing menu that really brings

jamones start the same way as all others, with black Iberian pigs feeding on acorns and being cured for around three years. However, ours is cured for five years. The flavour is incredible, sweet and nutty, and really unlike any other jamon or charcuterie you can buy. Often, there are so many options with tapas that people struggle to know what to order. What dishes would you recommend to a first-time tapas diner? For first-timers I always recommend starting with Padron peppers, croquetas and a charcuterie selection. From there, choose some classics, something you have never tried before, and never forget the patatas bravas.

Where do you recommend in Carnaby for the ultimate dining experience? My top three places to eat out in Carnaby are Shoryu Ramen, Dirty Bones in Kingly Court and our neighbours Jinjuu. There are plenty of amazing places in Carnaby where you can find great dining experiences.

the best of what’s in season to the plate. The concept is to create a menu that ranges from the Spanish classics to more contemporary, experimental dishes. Of course, the classics such as our courgette flowers, jamon ibérico and classic tortilla will be staying put! Why should everyone try your jamon ibérico? If you aren’t familiar with jamon ibérico, it's definitely something you need to try. It’s one of the best products you can get and is very special to us. Our hams or



Second Floor, Kingly Court

Your menu is changed every eight weeks to reflect the seasonality of vegetables from organic British producers. Why did you introduce this? Most Indian households eat seasonally, and almost everyone buys from the local fruit and vegetable market. I wanted to maintain that traditional ethos of shopping from the Sabzi Mandi (vegetable bazaar) at Darjeeling Express. Seasonal and local produce tastes so much better! Very exciting that you were the first British chef to be featured on Netflix's 'Chef's Table'. How did you use your voice to promote sustainability? In the film we go to my family's mango orchard, and my father talks about the value of the soil and its importance to my family. I talked about the damage being done to the lives of farmers in developing countries who are being encouraged to grow specifically sized produce for British supermarkets. The farmer gets hardly any money and the middlemen make all the profit. The family of the farmer, who would previously be fed by produce grown in the land, struggle to make ends meet with the cash they get for their produce. All restaurants should buy locally and reduce the carbon footprint on their menu by reducing the number of items they fly down from distant countries. If you could choose a dish from your menu to best describe you, what would it be? At the moment the chicken chaap onnour from our special menu. It's a subtle, korma-like dish made with chicken cooked on the bone. It's only made in Bengal and Bangladesh, where my maternal family comes from. It's a fragrant, gently spiced heritage dish with royal roots.

Asma Khan, Chef and Restaurateur

What do you love the most about Carnaby, and why is it the perfect home for Darjeeling Express? I love the buzz of Kingly Court. You immediately feel transformed to another world. For me, the courtyard reminds me of my home in India in the summer, on the second floor with all the windows opened. In winter, the roof and beautiful lights remind me of the winter marquees of my family weddings. It fits so well with the food we serve!

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Richard Kirkwood, Group Chef

What makes British oysters so remarkable? We live on an island, so are lucky enough to be

surrounded by seas and waterways. The cold waters slow down the oyster’s metabolism, producing crisp, meaty and sweet oysters. The flavour profile of an oyster is also influenced by the waters in which they’re grown, so British oysters develop different flavours as you move around the British Isles. For example, Lindisfarne oysters are creamy and plump, Jersey oysters are lean and briny, while Morecambe Bay oysters are grown in a salt marsh near land and therefore develop lots of minerality.

How do you incorporate sustainability into your menu, and why is this so important for you?

Can you share any exciting future plans for Wright Brothers Soho? We relaunched with a fresh new look at the end of 2018, and this year we are excited to showcase our terrace spaces and oyster-shucking cart.

The essence of sustainability is to preserve the fruits of the ocean for future generations, which is why we aim to buy seasonally.

Oysters are known to be the food of love; which Wright Brothers dish would you recommend for date night? I would definitely start with a platter of our mixed oysters, followed by a couple of small plates, so as not to distract from the conversation. Finish with a dessert to share and one of our delicious after-dinner cocktails.

What’s your favourite Carnaby restaurant – other than Wright Brothers?

I like Señor Ceviche. The head chef is my good friend and Wright Brothers alumni.


EAT HERE Hi, I’m Duyku from @eatnlondon , an Instagram page that I have dedicated to sharing my favourite bites as I eat my way around London.

Le Bab, Second Floor, Kingly Court

Whether I’m in need of a delicious meal or a quick pick-me-up, Carnaby, with its great selection of cuisines, is one of my favourite food destinations in London to explore and bring family and friends. Here, I’ve picked my favourite dishes to take you from breakfast to dinner.

SHAKSHUKA To start the day in the most delicious way

DOUGHNUTS A great place for a coffee and sugar fix

Bread Ahead, Beak Street

CRAB, CHILLI & ROCKET SPAGHETTI When you’re in a need of that pasta fix

Shoryu Ramen, Ground Floor, Kingly Court

The Good Egg, Ground Floor, Kingly Court

Pastaio, Ganton Street

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Vegan Hot Spots

PORK SHAWARMA KEBAB Taking late-night kebabs to a new level

I'm Clare Every, also known as @thelittlelondonvegan , and I spend my time venturing around London searching for the best vegan food on offer. It’s been widely documented that veganism is the single biggest way to reduce our impact on the planet, and with so many incredible options now, I encourage everyone to give it a try.

DirtyBones,SecondFloor,KinglyCourt In a place where the menu is traditionally meat heavy, you probably wouldn't expect to find a vegan option, but these guys offer a plant-based meaty-style patty so that you can get involved with the burger action too. ShoryuRamen,GroundFloor,KinglyCourt I lose count of how many times I've tucked into Shoryu's spicy vegetarian ramen. It's beautiful. Both of their veggie ramens are listed as vegetarian, but they're actually totally vegan. Rosa'sThaiCafE,23GantonStreet From summer rolls to comforting Thai green curry, Rosa's Thai Cafe more than adequately caters to the vegan community. One of the best-known Indian restaurants in London now offers an entire vegan menu, and in my opinion, it would be rude to go there and not order the gunpowder potatoes. Dishoom,22KinglyStreet Again, not the first place that springs to mind for a vegan, but it's a slick venue and their mock duck dishes are pretty impressive. TheDuck&Rice,90BerwickStreet Probably the best-known veggie/vegan restaurant in London, Mildreds often has a queue outside, and with good reason. From salad bowls to mushroom and ale pies, they've got it all. I recommend ordering the Sri Lankan curry. It's superb! Mildreds,45LexingtonStreet I could quite happily live on dumplings for the rest of my life and Yauatcha absolutely nails them. But if you do go, make sure you also order the stir-fry soybean with cloud ear mushroom. Yauatcha,15–17BroadwickStreet

HAKATA TONKOTSU RAMEN For hearty, delicious ramen that tastes like love in a bowl

Photography @eatnlondon

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What Restaurant Are You?

What is your favourite emoji?

Can’t live without?

Ideal Saturday night?


Out till sunrise



Carnaby Zebrano Perfect for post-work drinks and buzzing with live music.

Your dream holiday?

Kua ’Aina Chill out with Hawaiian lava-grilled burgers and milkshakes.

Which phone are you?

The Alps




Your hangover cure?

Where would you shop?

Bloody Mary

Coee fix


Jack Wills

Columbia Sportswear

The Good Egg The perfect brunch (or dinner) spot for

Whyte & Brown Wholesome food sourced from British farms with quality ingredients.

delicious food and cocktails.

SACRED Cafe Gourmet coee and freshly baked pastries to help you on the go.

Jinjuu Korean street food not to be missed. Try their kimchi fries.

INKO NITO A fun, vibrant setting with a menu of unconventional Japanese dishes.

PittaBun Home-made Greek buns perfect for any time of day.

Farm Girl Fresh, healthy and totally Instagrammable, this place has it all.

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Tracey Emin

Georgia May Jagger

'The ocean is my favourite place to spend time and I think whales are the most incredible of Earth's creatures. I drew my whale to inspire people to remember that the choices they make each

Now’s the chance to bag yourself some designer artwork in the form of this year’s Carnaby x Project 0 tote bag. Perfect for fashion-lovers, ocean enthusiasts and eco-warriors alike, our limited-edition reusable totes cost £15, with all proceeds donated to Project 0. The bags will be available at as well as at Carnaby’s shopping and music events. Choose your favourite design from Tracey Emin, Fearne Cotton, Georgia May Jagger, Holly St Clair, Julian Höenig and Suki Waterhouse, or collect them all! Totes Amazing

day impact the lives of whales and all the creatures in the sea.'

Suki Waterhouse 'The amount of plastic in the ocean is horrifying. Every little bit of plastic you can cut back on helps. Plastic is not fantastic!'

Fearne Cotton

Holly St Clair 'We’re the only species

on this planet that plastic benefits – let’s all be a little less selfish and push to free the ocean from plastic waste. Choosing a reusable bag over a plastic one is a great way to get the ball rolling.'

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Sustainable thinking is the way forward. Eat, drink and shop greener in Carnaby with our top picks to help you feel the love all year round.

Fill up on the go at Kingly Court's free water refill station. Since June 2018 as part of the Mayor of London’s #OneLess campaign, the station has saved the use of over 35,000 plastic water bottles.

Fashion with substance

At Monki , 100% of its cotton has been sustainably sourced, and it's not stopping there. As part of the Monki Cares initiative, the brand offers garment and textile recycling in its Carnaby store in exchange for a 10% discount voucher, and the store is also powered by renewable energy. Vans is home to all your action sport needs, but did you know that within its surf division, it supports Waves For Change, a charity providing a child-friendly mental health service to at-risk youth in South Africa. The two collaborated on the inspiring ‘Can't Steal Our Vibe’ film about a life-changing surfboard drive in South Africa. Its UltraRange 3D footwear is a top pick for budding surfers in Carnaby. As well as providing all your yellow-stitched lace-up boots, iconic footwear brand Dr. Martens supports the Joe Strummer Foundation, which promotes social mobility through music, giving opportunities to aspiring musicians. Get active with G-SHOCK and the Chasing Lights Collective at their regular events celebrating fitness and London culture, and inspiring, supporting and leading people into the amazing world of movement and community. No charge – just bring your good vibes.



Dining with a conscience

Help provide clean water to communities around the world while enjoying delicious free-range chicken at Whyte & Brown . Add an optional £1 donation to your bill, which will go direct to WaterAid UK as part of Whyte & Brown’s partnership with bottled water company Belu. Drink in style and give back at private members’ club The Court , which supports the Wild at Heart Foundation, the charity founded by celebrity florist Nikki Tibbles which funds and supports animal welfare projects worldwide. Twenty per cent from the sale of every Wild at Heart cocktail goes directly to the foundation, and don’t miss regular charity brunches on the last Sunday of every month. Just around the corner on Ganton Street, Rosa’s Thai Cafe prioritises its sustainability credentials as highly as its super-fresh Thai cooking. The family-run restaurant works directly with Thai farmers to source its Asian ingredients and buys as much local produce as possible to support UK and European producers. Support Magic Breakfast at Dishoom , a charity helping children to start every day with a healthy breakfast. Dishoom has donated 5.3 million meals since starting its Meal for a Meal initiative in 2015, where for every breakfast meal purchased, a breakfast is in turn donated to a child who would otherwise go hungry. You can also support the charity at The Good Egg in Kingly Court, with donations from the sale of its house granola going towards the good cause.

Beauty and wellness with a purpose

Beauty emporium Cowshed is proud to offer a specialised menu of therapies developed with Jennifer Young, member of the Royal Society of Medicine, for those living with and beyond cancer. The innovate treatments include Rejuvenating Facials, Balance Body & Mind Massages and SkinCeuticals Gel Peels. For grooming, MÜHLE encourages lifetime sustainability of products, including offering a repair service and designing the Traditional R89 – a smart lifetime product. The wet- shaving brand has also created the MÜHLE ORGANIC range, a unisex skincare collection made of natural ingredients, focusing on Argan oil supplied by a Fair Trade project that supports women in Morocco. Head to Chai by Mira in Kingly Court, Mira Manek’s chai concept and lounge, for regular events from soulful music and cultural feastings to wellness discussions. Relax and feel inspired sipping on Mira’s hot chai, while listening to informative talks and discussing topics such as mindfulness, culture and nutrition.



Say Hello to the Ocean

Imagine something that could make fresh water, create the world’s most delicious food, generate sweet, fresh air and provide millions of jobs.

Photography Ben Thouard

The ocean is our respite, and it gives us life. Every second breath you take is made by the ocean. It regulates climate and stores carbon. The ocean makes the clouds that make the rain and snow to give us fresh water. Around the world, over a billion people rely on the ocean for daily protein. The ocean covers more than 70% of the Earth’s surface, and yet less than 4% is under protection. Today there are 500 dead zones – places where no life exists in the ocean – totalling the size of the UK. More than 90% of the ocean’s top predators are gone, 60% of fish stocks have collapsed and half the coral reefs are gone. The ocean is making less oxygen than it used to. This should concern everyone. No ocean, no life. It’s time to show the ocean some love.

The problem is that few people know that the ocean is under attack, and equally bad, ocean conservation is critically underfunded. Only 3% of the world’s charitable giving goes to the environment, and a mere 6% of that goes to the ocean. The hard truth is that the ocean needs more champions.

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” Today there are 500 dead zones – places where no life exists in the ocean - totalling the size of the UK.

Project 0 exists to awaken the fight for the ocean. We are the ocean’s enterprise. With innovation at our core and the world’s most aspirational cultural makers and partners at our side, Project 0 engages a new generation with share-worthy content, experiences and products that create new revenue streams for the ocean. We create campaigns that get the world’s attention and put the ocean in culture to create a movement that inspires people to join us by adopting ocean-friendly behaviours to restore and protect the ocean. Our mission is to get 30% of the ocean under protection by 2030, ignite behavioural change and raise new sources of revenue. Scientists have determined that a minimum of 30% of the ocean needs to be under protection – places where ecosystems thrive and

teem with biodiversity and are healthy to mitigate the effects of negative impacts from overfishing and climate change. To start, we have identified 32 priority areas to receive funding to secure their sustainability in perpetuity and accelerate the restoration of the ocean.

Together we can create huge impact. We hope that you will join us. @weareprojectzero

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Project 0 spoke to Bleach Co-Founder Alex Brownsell on her love of Soho and what actions they’re taking to make their beauty brand friendly for both your hair and the environment. Meanwhile, Project 0 ambassadors Georgia May Jagger, Tyrone Wood, Benjamin Fletcher and Jake Morant got together to embrace the greener side of beauty. Bleach: Beauty with Substance

Why is sustainability so important to your business ethos?

We have a duty as a young brand to show our customers that you can make the decision to be as sustainable and responsible as possible. Hopefully smaller companies leading the charge might encourage bigger brands and corporations to try harder (or at all). We only have one planet and one chance to try and fix it.

Tell us more about your refill stations.

Customers can fill up our reusable glass bottles with their favourite Bleach London shampoo and conditioner at the salon when they run out. Prices start from £18 for the original purchase then £10 pounds per refill, so it works out as cheaper as well as being better for the environment.

What’s your favourite Bleach product?

They’re all my babies! At the moment I’m in love with the glass refill bottles and the beer range, which uses beer extract and is packed full of nutrients to restore damaged hair. You're well known for creating exciting and experimental hair looks and colours. What’s your favourite colour or colour combo? I love orange and red hair. We’ve also been seeing loads of patterns on shaved heads, which is big on social media too. It’s fun that hair colour is still continuing to be experimental and bold after all these years. Your branding and salon style are so individual and identifiable. How would you describe the Bleach boy and girl? We believe that dyeing your hair should be fun and an extension of your personal style. We put our own personalities into the names and colours and hope that everyone else likes them too. Sometimes they’re old in- jokes that take on a life of their own, like Awkward Peach or Blullini. I believe that if you enjoy and put love into making or doing something, then it’ll be more likely to resonate with a wider audience. As long as it keeps being fun and we aren’t comparing ourselves to other brands or trying to fit into a box, I think we’ll continue to be original.

How did Bleach come to be?

Bleach started as a one-chair pop-up in WAH Nails on Kingsland Road in Dalston nine years ago, after my home kitchen salon Sylvester Salon became too popular and I got sick of cleaning hair dye out of bowls.

What's the best thing about having a salon in the heart of Soho?

Soho is the beating heart of London. There’s so much history and personal memories for everyone that works there. We love the bustle of Berwick Street and the diversity of the neighbourhood. It’s nice to have seen it progress from a popular nightlife area to a place for young, independent brands whilst still maintaining its personality.

What do you do to ensure Bleach is a sustainable eco-friendly business?

We work really hard to make sure we’re as eco-friendly as we can be. We manufacture in the UK and Europe and try to avoid importing things from far away to help reduce our carbon footprint. All our products are vegan and we use recycled cardboard and plastic in our packaging. We’re also now offering product refills in our salons as part of our pact to reduce plastic. We’ve also removed brushes and bowls from our bleaching kits and are releasing a reusable coconut alternative to plastic.

Find Bleach at 2 Berwick Street.

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Your Carnaby

Bucket List So, you’re on a whirlwind visit to London’s West End? Tick off these bucket-list spots in the 14 streets of Carnaby. Get your fitness fix: Sweaty Betty – from stylish activewear to the hottest workouts at The Studio, the Sweaty Betty flagship has it all Triyoga – it’s all in the balance! Read more on page 5 MoreYoga – think traditional yoga with a twist. We love their yoga-fitness crossover classes Shop green: Skinnydip – for eco-friendly KeepCups and vegan beauty buys Dr. Martens – we recommend the Vegan 1460 boots Replay – their Ice Blast wash jeans tick the box for both style and substance Fancy a pint? The White Horse – the locals’ hangout where everyone knows everyone Shakespeare’s Head – traditional British decor with classic pub grub. Can you spot William Shakespeare? The Clachan – great spot for a Sunday roast Specs appeal: Cubitts – traditionally crafted for spectacle perfection MOSCOT – shop contemporary glasses from five generations of eyewear specialists FINLAY London – trendy sunglasses popular with the likes of Meghan Markle and David Gandy. Sign us up! Feel-good food: Señor Ceviche – we love this Peruvian hangout and recommend the BBQ Jerusalem artichoke Polpo – tasty Venetian sharing plates, perfect for a casual dinner at the bar Mother Mash – who can resist this British classic? Don’t hold back on the gravy


Savvy streetwear Billionaire Boys Club – your go-to for instant street cred END. – for cool, contemporary menswear. Don’t miss the sneaker wall wrapping upstairs Onitsuka Tiger – legendary Japanese fashion and footwear adidas Originals – the UK flagship has the latest in new collaborations and classics Jason Markk – refresh your sneakers above size? on Carnaby Street Smarten up: Barbour – its Classic Wax Jacket is a wardrobe staple Ben Sherman – the Harrington Jacket is the ultimate in quality, style and comfort Pretty Green – where else can you get classic British tailoring mixed with raw rock 'n' roll attitude? Mark Powell – the place to go for your tailor-made suit It’s a girl’s world: Lazy Oaf – for the true spirit of youth nostalgia The Ragged Priest – shop-distressed denim, feminine mesh and slogan tees Subdued – effortless, playful fashion. Think cropped tees and party dresses Duck & Dry – treat yourself to Betty Braids at their salon located at No.1 Carnaby and to complete the look, head downstairs to The Shoe Snob and J.FitzPatrick Footwear


Illustrations Andrés Lozano – Folio Art


Cass Art 24 Berwick Street THIS IS SOHO Vibrant and unique, the diverse streets of Soho are not to be missed. Here are our top picks for those looking to shop greener in the area, plus we speak to two brands paving the way for style and sustainability.

A haven for artists and eco-warriors alike, Cass Art’s Seawhite CupCycling Cartridge Paper Pads are made from the world’s first recycling process dedicated to upcycling takeaway cups, with 80% recycled content. Be inspired by contributing to the recycling movement whilst enjoying top-quality artist paper. @thisissoho

END. 59 Broadwick Street

Sister Ray 75 Berwick Street

END. has become one of the world’s leading destinations for the new wave of fashion-conscious individuals. Get lost in over 400 luxury, exclusive and upcoming brands including OFF-WHITE, Gosha Rubchinskiy and COMME des GARÇONS in the brand's first-ever London flagship store.

Starting from a record stall on Camden Market in the mid 80s, Sister Ray has steadily grown into one of London’s most iconic suppliers of quality, alternative vinyl and CDs. Expect the finest new releases alongside a huge range of classic albums and a superb selection of rare and second-hand vinyl.

Söderberg 36 Berwick Street

The Collection 17 Brewer Street

Adding to the lineup of cutting-edge Scandinavian brands in Soho, Swedish cafe Söderberg has made its London debut. Enjoy quality, responsibly-sourced ingredients, Marine Conservation Society-approved salmon or pick up one of its keep cups to reduce your takeaway cup usage.

Brand new to Soho, The Collection offers access to the most exclusive clothing, footwear and accessories. The conceptual space consists of archived and collectable fashion and accessories from the likes of Supreme and Louis Vuitton, perfect for those with meticulous attention to detail.

Dirty Bones 14 Denman Street

This year, NYC-inspired Dirty Bones is continuing to work closely with its partner, Youth Music, by donating sales of its signature chicken and waffles and giving vulnerable children and young people the opportunity to make music in their local community. Look out for special fundraising events and gigs throughout the year.

Photography Ari Gurdon Lindey

Reckless Records 30 Berwick Street

From second-hand records to CDs, Reckless Records has a reputation for offering one the best music experiences in Soho. Discover new vinyl reissues across a wide range of genres. Their top five bestsellers? The Beatles 'Abbey Road', Etta James 'At Last', Miles Davis 'Kind of Blue', Ramones 'Ramones' and Nas 'Illmatic'. They even have their own record label, also called Reckless Records, specialising in psychedelic rock.


30 seconds with…

Oliver Spencer 81 Berwick Street

Sandqvist 79 Berwick Street

Sandqvist is renowned for its stylish and long-lasting bags, with sustainability and care for the environment at the core of the brand. We spoke to Brand Director Sebastian Westin to find out more.

The philosophy of Oliver Spencer is that quality needn’t mean formality and casual needn’t mean careless. The timeless brand has its very own head of sustainability, Bleue Wickham-Burnham , who tells us more.

What sets Sandqvist apart from other brands when it comes to sustainability?

Sustainability is such a hot topic. How is Oliver Spencer doing its bit?

Sustainability is complex and there isn’t a one- fit solution. We’ve focused our attention on using high-quality and low-impact materials such as organic cotton, European linen and un-dyed wools. We are also focused on reducing the footprint of our packaging.

Since the beginning of Sandqvist’s journey, we have always had sustainability in mind. It has always been in our DNA to make things durable and fix what´s broken.

Tell us about an exciting new collection for 2019.

Tell us what’s new at Oliver Spencer.

2019 marks the launch of the Sandqvist Light Collection. Fresh and crisp in colour and style, the collection includes sustainable materials including organic cotton, recycled fibres and vegetable-tanned leather.

This season is a big step in the right direction in regards to environmental sustainability. 30% of the materials used fall into our ‘ecological’ bracket which means they are either organic cotton, European linen or BCI (Better Cotton Initiative) cotton.

What makes the Soho store unique among your other European stores?

What is your view on the new trend for sustainable fashion?

Scandinavian design and British style goes hand in hand, you guys are our best customers – trendy, well dressed and know what you want. We love Soho and its mix of creativity, business, tourists, good food and eclectic characters.

It is imperative that sustainability is a focus and not a trend. It needs to be a journey of continual improvement which becomes the norm.

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SACRED Cafe The Diner

Le Bab OKA

Foubert’s Place adidas Originals Barbour Brandy Melville

SHOPPING & LIFESTYLE Carnaby Street Ben Sherman Benefit Camper Columbia Sportswear Daniel Wellington David Naman Diesel

Pizza Pilgrims Señor Ceviche Shoryu Ramen Stax Diner The Detox Kitchen The Good Egg The Life Goddess The Rum Kitchen Whyte & Brown Wright Brothers Soho

Great Marlborough Street Ben’s Cookies Leon O’Neill’s Shakespeare’s Head SOW IN THE NEIGHBOURHOOD SHOPPING & LIFESTYLE Ace & Tate Axel Arigato Bleach Cass Art Chris Kerr Clarks Originals Folk Footpatrol

Cowshed Descente Happy Socks Jack Wills Pixi

Pro:Direct Skinnydip Subdued Superga TOMS

Dr. Martens Duck & Dry El Ganso G-SHOCK Irregular Choice IZIPIZI Jason Markk Lambretta Levi’s

Broadwick Street INKO NITO Joe & The Juice Leon Tapas Brindisa

Marlborough Court The Face

Ganton Street Lazy Oaf Mor The Ragged Priest

M.A.C. Monki MUJI New Era OFFICE Pepe Jeans London Pretty Green PUMA Ray-Ban Replay Scotch & Soda size? Swatch Sweaty Betty The Kooples The North Face Too Faced True Religion Urban Decay Vans We Built This City

Carnaby Street Farm Girl

Gosh! Comics Misan Fabrics Nudie Jeans Oliver Spencer Soho Palace Reckless Records

Kingly Street Ain’t Nothin’ But... BEAR Breddos Tacos Cafe Pomodoro Claw Carnaby Dishoom Carnaby Island Poké Jinjuu Myung Ga Red Lion Shampers Shoop The Blue Posts The Clachan The Court Two Floors Urban Tea Rooms The Shaston Arms The White Horse Ugly Dumpling Beak Street Bread Ahead Flat Iron Old Coffee House Polpo Pure Soho Grind Ganton Street Carnaby Zebrano Cirque Le Soir Dehesa Mother Mash Pastaio Pix Rosa’s Thai Cafe Kua ’Aina PittaBun

Kingly Court Triyoga

Great Marlborough Street Liberty

Sandqvist Sister Ray Supreme

Beak Street Albam ba&sh G.H. Bass. & Co. MOSCOT New Frames Paul Smith Rag & Bone Samsøe Samsøe Lexington Street A.P.C. Aesop Byredo

The Collection Underground Universal Works Wood Wood

IN THE NEIGHBOURHOOD FOOD & DRINK Bao Berwick Street Market Bone Daddies Dirty Bones (Denman Street) Ember Yard Evelyn’s Table Flat White Hovarda Kiln Kricket Lina Stores Med Café My Place Soho Shack-fuyu Shoryu Ramen (Denman Street) Social Eating House Söderberg Temper The Blue Posts (Berwick Street) The Blue Posts (Rupert Street) The Duck & Rice The House of St Barnabas The Palomar XU

Newburgh Street Filson

Newburgh Quarter Antidote Department of Coffee and Social Affairs

Joy Everley Fine Jewellers Laurel Wreath by Fred Perry Levi’s Vintage Clothing MÜHLE Onitsuka Tiger Pankhurst London Peckham Rye Red Wing Shoes Red Wing Shoes Women’s Shinola The Great Frog

Silver Place Our Legacy Men’s Our Legacy Women’s

Broadwick Street END. FINLAY London Havaianas Sherry’s

Kingly Street Barbers Point

Marshall Street 33 Marshall Street Billionaire Boys Club C.P. Company Cubitts


Kingly Court Acai Berry Cahoots Chai by Mira

Drop Dead Clothing Johnny’s Chop Shop Mark Powell Marshall Street Leisure Centre More Yoga Oi Polloi The Shoe Snob & J.FitzPatrick Footwear

Crumbs & Doilies Darjeeling Express Dirty Bones Disrepute

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Designed by Sister London

Tyrone Wood, Project 0

39 @CarnabyLondon


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