Carnaby Magazine Issue 5

Cass Art 24 Berwick Street THIS IS SOHO Vibrant and unique, the diverse streets of Soho are not to be missed. Here are our top picks for those looking to shop greener in the area, plus we speak to two brands paving the way for style and sustainability.

A haven for artists and eco-warriors alike, Cass Art’s Seawhite CupCycling Cartridge Paper Pads are made from the world’s first recycling process dedicated to upcycling takeaway cups, with 80% recycled content. Be inspired by contributing to the recycling movement whilst enjoying top-quality artist paper.

thisissoho.co.uk @thisissoho

END. 59 Broadwick Street

Sister Ray 75 Berwick Street

END. has become one of the world’s leading destinations for the new wave of fashion-conscious individuals. Get lost in over 400 luxury, exclusive and upcoming brands including OFF-WHITE, Gosha Rubchinskiy and COMME des GARÇONS in the brand's first-ever London flagship store.

Starting from a record stall on Camden Market in the mid 80s, Sister Ray has steadily grown into one of London’s most iconic suppliers of quality, alternative vinyl and CDs. Expect the finest new releases alongside a huge range of classic albums and a superb selection of rare and second-hand vinyl.

Söderberg 36 Berwick Street

The Collection 17 Brewer Street

Adding to the lineup of cutting-edge Scandinavian brands in Soho, Swedish cafe Söderberg has made its London debut. Enjoy quality, responsibly-sourced ingredients, Marine Conservation Society-approved salmon or pick up one of its keep cups to reduce your takeaway cup usage.

Brand new to Soho, The Collection offers access to the most exclusive clothing, footwear and accessories. The conceptual space consists of archived and collectable fashion and accessories from the likes of Supreme and Louis Vuitton, perfect for those with meticulous attention to detail.

Dirty Bones 14 Denman Street

This year, NYC-inspired Dirty Bones is continuing to work closely with its partner, Youth Music, by donating sales of its signature chicken and waffles and giving vulnerable children and young people the opportunity to make music in their local community. Look out for special fundraising events and gigs throughout the year.

Photography Ari Gurdon Lindey

Reckless Records 30 Berwick Street

From second-hand records to CDs, Reckless Records has a reputation for offering one the best music experiences in Soho. Discover new vinyl reissues across a wide range of genres. Their top five bestsellers? The Beatles 'Abbey Road', Etta James 'At Last', Miles Davis 'Kind of Blue', Ramones 'Ramones' and Nas 'Illmatic'. They even have their own record label, also called Reckless Records, specialising in psychedelic rock.

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