22429 - CAI Feedback 2025 COMPLETE v2

Membership Benefits

TrustMark’s Home Improvement App

Increased visibility n Promote your business through the Business Portal, a 24/7 free resource to promote your business with a personalised profile page to showcase your work, manage customer enquiries, track progress and build your reputation. n Customers can easily find you using TrustMark’s ‘Find a Trader’ online directory. n Gain exposure from joint marketing campaigns and co-branded literature to elevate your business to customers and drive traffic to your website. n Displaying the TrustMark logo on your letterheads, marketing material, website and vehicles will provide additional assurance to potential customers that you are a quality business. Protecting you and your customers n Give your customers confidence that they are protected when using a TrustMark Registered Business. n We provide guidance, support and training on managing and resolving customer complaints, including access to the independent Dispute Resolution Ombudsman (DRO) service. n TrustMark’s low-cost payment protection (Escrow) service provides both Registered Businesses and your customers a protective financial arrangement when entering into a contract. n You are eligible for our national Trading Standards Approved scheme, providing your customers with another layer of assurance. (£90.00+VAT).

Free to download, we have also developed a unique ‘one-stop shop’ home improvement App in collaboration with the Health and Safety Executive. The app is aimed at helping consumers to better understand the process, requirements and considerations around having home improvement work carried out in their property, including handy checklists and useful information about contracts, project timelines, planning permissions and building regulations and Health and Safety considerations. This is another useful tool and channel when communicating with new customers. Working with key partners At TrustMark, we work closely with a number of different businesses who share our mission to raise quality standards and improve consumer protection. By working together, we can enhance the work our Registered Businesses carry out at their customer’s home and offer advice and support, ranging from consumer advice to energy savings. We have also teamed up with industry-leading organisations to offer a range of exclusive offers and discounts tailored to our Registered Businesses, enabling you to benefit from them in your working and personal life. They include savings on tools, products and training to help you run your business more efficiently and effectively, including the AA, ARMD, Europcar, Fergus, Fuel Card Services and Wickes TradePro to name a few. For further information about TrustMark and what the quality mark can provide for your business, visit www.cai.org.uk/index.php/services/partnerships/ trustmark. TrustMark is open to all CAI members who hold CAI Plus status and costs only £60.00 +VAT.

30 CAI Feedback Winter 2025

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