SELLER TIMELINE
PROCESS FOR LISTING, SELLING & CLOSING YOUR PRODUCT
PRICING, COMMISSIONS & POSITIONING
BUY | SELL | RENT | INVEST
• View the property as a product we are now positioning to sell • Explain current market conditions from a national, regional and local perspective • Review recently sold comparable properties, pending sales and active market competition to determine supply and demand and market time • Review available financing options that potential buyers would utilize • Discuss recent and suggested repairs or improvements • Discuss a potential pre-listing home inspection by licensed home inspector • Define any exclusions to the sale • Agree on a market-based pricing strategy • Execute listing agreement and property disclosures per local and federal law • Determine appropriate showing times and preferred method of notification of showings PRICING, COMMISSIONS & POSITIONING
EXPOSURE & CAPTURE
BUY | SELL | RENT | INVEST
EXPOSURE & CAPTURE
• Create a scenario that compels buyers to take action based on pricing strategy as well as online presence • Create and communicate a comprehensive 90-day marketing plan to the seller • Coordinate professional photography • Order digital floor plans • Order signage • First look at registered fultongrace.com users • Establish online marketing syndication - including featured property listing on fultongrace.com, zillow.com, realtor.com, trulia.com and 400 more sites • List the property on multiple listing service (MLS) • Host both public, private (neighbors) and broker open houses • Coordinate demographic and geographic direct mail marketing • Gather, disseminate and discuss all feedback from buyer showings, brokers and online advertising • Reassess marketing and pricing strategies every 15 days
NEGOTIATIONS & ACCEPTANCE
BUY | SELL | RENT | INVEST
NEGOTIATIONS & ACCEPTANCE
• Receive and review offer(s) • Establish a negotiation strategy which balances client’s objectives and current market conditions • Establish deadlines for multiple offer situations • Confirm buyer’s financing ability with lender • Discuss and confirm acceptance • Facilitate executing the sales contract • Provide attorney referrals • Send executed contract to all parties expediently • Receive and manage earnest money • Facilitate access for buyer and their licensed home inspector • Mediate or negotiate any issues raised by the attorneys and/or inspection • Meet buyer’s lender’s appraiser and provide comparable properties • Monitor all contract deadlines and purchase contingencies
TRANSITION MANAGEMENT
BUY | SELL | RENT | INVEST
TRANSITION MANAGEMENT
• Provide moving company and cleaning service referrals • Advise on utility shut off times and mail forwarding • Schedule the final walk-through of the property • Choreograph closing/moving out of existing property and gaining necessary access to move into the new property • Attend closing and transfer keys to new owners • Consider hiring a stager to give guidance on laying out the new home
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