EXPOSURE & CAPTURE
• Create a scenario that compels buyers to take action based on pricing strategy as well as online presence • Create and communicate a comprehensive 90-day marketing plan to the seller • Coordinate professional photography • Order digital floor plans • Order signage • First look at registered fultongrace.com users • Establish online marketing syndication - including featured property listing on fultongrace.com, zillow.com, realtor.com, trulia.com and 400 more sites • List the property on multiple listing service (MLS) • Host both public, private (neighbors) and broker open houses • Coordinate demographic and geographic direct mail marketing • Gather, disseminate and discuss all feedback from buyer showings, brokers and online advertising • Reassess marketing and pricing strategies every 15 days
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