Putting the Power of Big Data to Work

OCTOBER 29–31, 2018


Putting the Power of Big Data to Work Big data is transforming the business landscape as companies tap into broad


varieties of information to uncover valuable insights, optimize processes, accelerate innovation, and make better, more informed decisions. For this to happen, professionals in data-fueled industries must be able to draw on vast and complex sources of information to solve business problems. In Putting the Power of Big Data to Work, you’ll learn the fundamentals of big data. You’ll learn to apply data sources and data collection to solve business problems. Just as important, you’ll learn how to share what you collect in ways that are meaningful and easy to understand, building on principles such as visualization, association, and causation. And you’ll explore the organizational, cultural, and social concerns that come with implementing analytical techniques. You’ll complete the course knowing how to use big data and business analytics to transform your organization and better prepare for the future.

“Very knowledgeable instructors. Broader applicability of material than expected. Practical application.” “The instruction was invaluable. The instructors are able to teach to each student effectively and meet all course objectives. I did not want to take a break, instruction was so good.” “The Instructors were willing to tailor the information to meet the needs of the students. They were very informed about the subject matter, took the time to answer all the questions, and offered additional resources and references.”

DATES October 29–31, 2018

FEES $4,900

Tuition includes instruction, materials, daily breaks, and lunches. Tuition does not include accommodations.

WHO SHOULD ATTEND Individual contributors, managers, and directors for whom data is an essential element of their day-to-day job who have a minimum of five years of experience, need to understand big data and its business implications, and want to use data analytics to drive business success. POST-PROGRAM BENEFITS Upon completion of this program, you will: • Have a deep understanding of the opportunities and implications of big data • Develop a plan for capitalizing on the value of big data for your business strategy • Use a framework to implement a big data strategy in your organization • Use a data-oriented approach in your daily decision-making


Adam Mersereau | Professor of Operations, Sarah Graham Kenan Scholar and Associate Dean of MBA Programs

Brad Staats | Professor of Operations

Heidi Schultz | Professor of Management and Communication

Tarun Kushwaha | Associate Professor of Marketing and Sarah Graham Kenan Scholar





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