Greetings Cattlemen! Welcome to our sale catalog for 2026. What an amazing time in the cattle business! Record cattle prices continue to be set at sales across the country. Protein is back at the top of the food pyramid. Worldwide protein demand is up another 2%. Heifer retention and herd expansion hasn’t really started and many predict strong cattle prices through 2028. We have been working hard to make cattle and their genetics that are as problem-free and functional as we can make them since 1983, and we are confident they can enhance the long-term profitability of your ranching operation. After the winter of 2025, and in certain places in 2026, the calf vigor and will-to-live of Salers and Optimizer influence cattle make them a must-have as producers build back their cow herds. We have some of the top cattle producers in the country as our customers. If you are new to our program we’d love to add you to that list. As you will see when reading testimonials in this catalog, many of our customers have been with us for 10 to 20 years. They keep coming back because the cattle work and have made a difference in their ranching operation. As customer Joe Thomas stated in a recent article, “The Salers- influence cow makes it easy to be a better rancher.” Enjoy the catalog and let us know if you have any questions. See you March 31st in Billings. Thanks, Jim
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