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Make 2021’s B2B Marketing Trends Work in 2022
YES, IT WAS TRENDY — BUT DID IT WORK? How to Harness 2021’s B2B Marketing Trends in 2022
What do you think of when you hear the word “trend”? Depending on your age, it could be anything from big hair to avocado toast. The word itself has more definitions than you might think, including these four from Merriam-Webster:
1. A prevailing tendency or inclination
2. A general movement
3. A current style or preference
With that in mind, as you plan your B2B marketing strategy for 2022, you shouldn’t throw out your 2021 playbook. The tactics you tried this year might not be on the 2022 trend lists that are starting to pop up on marketing websites, but that doesn’t matter. If the marketing strategy successfully worked for you in any capacity, roll it into your 2022 plan.
4. A line of development
When people say something is “trendy,” they usually mean the third definition. But trends aren’t always fleeting. Sometimes, as you can see from definitions 1, 2, and 4, they’re useful predictors of what’s to come. If something trendy is truly awesome, it sticks around and becomes part of the culture. At one time, people thought cellphones, texting, and computers were just trendy, but decades later, they’re still here because they made our lives better! Trends in marketing are the same way. Sometimes a fresh marketing strategy will pop up, everyone will try it, and it will disappear. But if a marketing trend works , it sticks around and becomes a mainstay.
Not sure what 2021 B2B marketing trends means? Here are just a few called out by B2B marketing expert Lee Odden.
1. Using Influencers
Due to the COVID-19 pandemic, people are spending, on average, 30% more time on smartphone apps this year than they did in 2019. Early statistics lead to the 2021 trend of marketing through
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