Horizon PT - September 2020

THE BEST BASKETBALL PODCAST DOESN’T TALK ABOUT STATS

All About ‘HORSE’

“Sup nerds? It’s basketball!”

Rather than focus on the number of games a team has won, “HORSE” discusses the number of tweets angry players have posted on Twitter. They also rank rap songs that mentioned the NBA, discuss why team names don’t make sense, and even talk about the time

And so begins every episode of “HORSE,” a basketball podcast that proudly claims to be about everything basketball

when Michael Jordan was almost seriously injured by a samurai. The stats and celebrities of the NBA suddenly seem more accessible after learning that professional basketball teams have just as much drama as you and your office mates. “We only talk about drama and history and ridiculousness,” says Silver. “We don’t want to talk about whether or not LeBron James is the best basketball player of all time. We would like to talk about the time that one of LeBron’s teammates was dating his mom and like that’s ... it’s infinitely more interesting … It gets you to become a basketball fan in a totally different way.” Listen to the most recent episode at HorseHoops. com and discover how basketball is so much more than what happens on the court.

— except for the stats. As a part of the Multitude collective of podcasts, “HORSE” is co-hosted by creators and experienced podcasters Eric Silver and Mike Schubert. The duo are real-life friends and huge basketball fans. So, what does a sports podcast cover if not the numbers on the scoreboard? Petty drama and Twitter beefs, of course.

“HORSE” was listed by Vulture as one of the top comedy podcasts for NBA fans, which is very high praise given the saturated podcast market. “HORSE” is appealing to basketball fans and non- fans alike because it looks at the sport in a completely different light. Silver and Schubert started “HORSE” in 2018 with a mission to prove that you don’t have to know the stats of every player on every team to like basketball. This “no gatekeeping allowed” mentality resonates with listeners, and the podcast’s audience is made up of a mix of hardcore basketball fans and folks who have never been to an NBA game in their life.

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