Paperboard Packaging Council Announces Winners Of 2020 Design Competition The Paperboard Packaging Council (PPC) has announced the winners of its 77th annual North American Paperboard Packaging Competition. Eval- uated on design, manufacturing, distribution, and marketing, these eight folding cartons and rigid boxes earned the competition’s top awards—and surely represent some of the best paperboard packaging manufactured in North America this year. Package & Innovation of the Year : Graphic Packaging International (GPI), Patagonia 6-Can KeelClip. A first for PPC’s competition, GPI took home both the Innovation of the Year Award and the Paperboard Package of the Year (the competition’s highest honor) for the groundbreaking KeelClip
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design. A plastic-free solution for beverage can multipacks that elim- inates the need for rings or shrink wrap, KeelClip minimizes board us- age while maximizing shelf appeal by prominently displaying the pri- mary cans. Despite the minimal use of pa- perboard, the design delivers a surprising amount of strength. The
“keel” concept reinforces the top panel and optimizes clip performance with the application of a small amount of recyclable glue combined with a structure that fixes the cans to the paperboard through an aperture. KeelClip also features an innovative “flip and pull” can-removal mecha- nism, allowing consumers to easily flip the top of the pack, release the clip from the cans, and grab their favorite beverage. This package is what the PPC competition is all about: thoughtful, pro- gressive paperboard design that solves real problems while doing its part to better our environment. Folding Carton of the Year : Graphic Packaging International, Stella Artois 6-Bottle Rounded Flex Handle Carton. A completely unique beer design,
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Graphic Packaging International’s Stella Artois carton features four rounded corners, a flex handle for comfortable carrying, and a zip- per feature that runs around the body of the carton, allowing for clean and easy opening by the consumer. A conversation piece that stands out on the store shelf
and at parties, this design conveys a premium image for the Stella Artois brand. It also moves the design conversation forward for beer packaging in our industry. Digital Application of the Year : WestRock, M&M’s NFL. Teaming up with Mars Wrigley, WestRock kicked off the football season with a surefire touchdown. Using digital printing, they created an interactive, serialized M&M’s carton design that was a huge hit with Green Bay Packers fans. In a truly remarkable use of digital printing, the sleeves for the sliding tray boxes were updated weekly with current game scores and stats. With most games on Sunday, that meant new stats had to be loaded and boxes converted in time to be shipped and arrive for retail sales on Wednesday. If that’s not impressive enough, WestRock also implemented augmented
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October 26, 2020
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