PPC Announces Winners (CONT’D FROM PAGE 16)
of the Indiana Pacers (NBA), the Cincinnati Bengals (NFL), and FC Cincinnati (MLS) However, adding more team affiliations proved chal- lenging for packaging logistics. For example, if Braxton applied a Bengals logo to its seltzers during football sea- son, it risked losing customers who were loyal to the Colts. The solution? Zumbiel Packaging’s adept digital printing and converting capacities. With Zumbiel’s help, Braxton was able to efficiently hyper-segment its markets while decreasing carton volume per individual SKU. No added costs, no minimum run quantities. Digital printing gives Braxton its competitive edge, just as it does for the paper- board packaging industry. Judges’ Award : JohnsByrne, Galaxy S20 Sales Team Launch Kit. With the launch of its new Galaxy S20 phone quickly approaching, Samsung needed to excite its retail reps and get them ready to sell the flagship device. To do this, they partnered with JohnsByrne to create an interac- tive launch kit. Engaging from the start, the kit has a unique trapezoid shape that mimics the slopes and ridges of the new S20. Inside, the kit opens up in multiple sections, revealing var- ious panels of information. Also included are interactive components that teach sales reps about the phone’s new features. The JohnsByrne team developed ten unique cityscape pop-up mountable displays that highlight the phone’s zoom capabilities when viewed from far away.
past year to the competitions, just to share their unique and often novel approaches. The presence of such an in-
dustry stalwart and friend was missed this year, but Dick was never far from our memory. Espe- cially because we were searching for entries to receive our first Dick De- Paul Award for Creative
Design and Converting. In memory of Dick, the award recognizes one PPC member company for the use of cre- ativity, forward-thinking construction, and unique design elements. Judges’ Award : Zumbiel Packaging, Braxton Hard Selt- zers. To beat the competition from national beer brands, craft brewer Braxton Brewing Company went where com-
petition is the name of the game: professional sports. One of the first craft brewers to em- brace affiliate market- ing with sports teams, Braxton’s Vive seltzer has already become the official hard seltzer
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October 26, 2020
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