MEMORANDUM
TO:
MDTA Board
FROM: SUBJECT:
Director of Procurement, Jeffrey Davis, NIGP-CPP, CMPO SV-00211187, Communications and Related Services
DATE:
March 27, 2025
PURPOSE To seek approval from the MDTA Board to execute Contract No. SV-00211187, Communications and Related services for the MDTA. SUMMARY The purpose of the contract is to retain the services of a qualified Contractor to provide communications and related services for the MDTA Office of Communications & Marketing. These services will aid the MDTA in public education, promoting public safety on MDTA roadways, and in providing exceptional and equitable customer service to all MDTA’s customers and communities. Further examples of projects supported by this contract include; implementing Bay Bridge Travel Campaigns, the Go Orange Day and Nation Safety Awareness campaigns, and MDTA Police recruitment campaigns. MDTA advertised with the intent to award a single work-order based contract to the highest over-all ranked firm (considering both Technical and Financial proposals) with a not-to-exceed amount up to $8.25 million for a five (5) year period (including a three (3) year base and single two (2) year renewal option). Financial Proposals were prepared using an estimated number of hours per labor classification for the life of the contract. The proposers provided fixed-firm “Fully Loaded” hourly rates for each of these labor classifications in their proposal. Therefore, the total hypothetical cost of the contract in the financial proposal was used for evaluation and ranking purposes only. We anticipate presenting this Contract at the May 21, 2025 BPW meeting. RECOMMENDATION To provide approval to execute Contract No. SV-00211187, Communications and Related services. ATTACHMENT • Project Summary
2310 Broening Highway • Baltimore, MD 21224 • mdta@mdta.maryland.gov • 410.537.1000 • 711 (MD Relay) • mdta.maryland.gov • DriveEzMD.com
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