P+PB New Holiday Campaign Builds On Summer Launch
Board Converting NEWS INTERNET DIRECTORY
With an increased use of paper products like cards, wrap- ping paper and corrugated shipping boxes over the hol- idays, it’s an opportune time to build on the Paper and Packaging Board (P+PB) sustainability campaign’s current success with 48 million video views to-date. In market now are new videos, print ads and digital banners that trans- form our animated campaign into a snowy wonderland. Our new holiday ads communicate that using paper products incentivizes forest landowners to plant more trees and that by recycling, paper products continue to live on and on. The holiday campaign assets drive consumers to articles to help educate them on how to bring sustain- ability into their holiday traditions as well as a new holiday infographic about how 80 percent of holiday waste can be reused, repurposed or recycled. The colorful infographic includes gift boxes and greeting cards that open and close and a bird landing on the same type of trees used on Pa- perForNature.com and more. DS Smith: Brits To Use One Billion Boxes From Online Xmas Shopping DS Smith estimates that as seasonal shoppers continue to turn to the internet for their gifts, consumers will have more packaging in their homes than they can recycle. The data showed that last Christmas, Brits who shopped on- line bought an average of 20 gifts. With the shift to on- line shopping showing no sign of abating, that leaves UK homes dealing with an extra 954 million cardboard boxes this Christmas. And that presents a real recycling challenge. With de- clining packaging recycling rates, 248 million boxes or 124,000 tons, risk being stored in people’s homes, land- filled, or incinerated. Conversely if we could recycle all those extra boxes, they could be worth over £12 million to local authorities. Rogier Gerritsen, Head of Recycling at DS Smith, said, “As more consumers do their Christmas shopping online, we’re expecting Brits to have even more cardboard than usual in the lead up to Christmas. With research we did earlier in the year showing that nearly half of Brits (47 per- cent) were saying that their recycling facilities needed to be bigger, the situation over Christmas is only going to get worse. This means that consumers risk being over- whelmed with packaging and having too much to recycle, leading them to put their boxes in the wrong bin or store them in garages as their recycling bins fill up too fast. “We know this situation is not restricted to the festive period, but it does emphasise the need to urgently look at how we can improve recycling infrastructures and in- crease our recycling rates. Consumers can help by flat packing their boxes to get more into their recycling bins,
SAUER SYSTEM www.sauersystem.com
Sauer provides intelligent solutions for scoring, slitting, slit-scoring, and perforating on corrugators and floor slitters; and glue tab cutting, creasing, slotting, trimming and scrap chopping on presses. New, featured offerings include FRX Adjustable Folding Rail System and G3 Scoring System: the latest proven creasing technology on the market.
STAFFORD GROUP www.go2stafford.com
Interactive website for Stafford Corrugated Products and Stafford Cutting Dies. Featuring online ordering of replace- ment parts. Also, visitors can automatically calculate sheet size for most die-cut standards.
SUN AUTOMATION GROUP ® www.sunautomation.com
SUN Automation Group is the global leader in providing innovative solutions to the corrugated industry. SUN engi- neers and builds the SUN625 Rotary Die Cutter, provides sales, service and support in North and Central America for Latitude Machinery Corporation, manufacturer of Mini to Jumbo FFG and RDCs. Additionally, SUN is the North Amer- ican, UK and Ireland sales and service provider for Para Machinery’s line of equipment, and is the North American sales provider for Highcon. SUN also powers the corrugat- ed industry’s premier IIoT platform, Helios, and is the OEM source for Langston/Staley equipment parts and service. THACKER INDUSTRIAL SERVICE COMPANY www.thackerindustrial.com Specializing in corrugated machinery, T.I.S.CO. offers quali- ty-made products, support services, and more. T.I.S.CO. has a reputation of dependability, not only in the product, but in service and support. With more than 25 years’ experience, T.I.S.CO. installs equipment and machinery, moves or sets up entire plants, rewires and rebuilds - all over the world. VT GROUP www.vtgrouponl ine.com VT offers prepress services for the POP display and corru- gated shipping container industry including graphic design, optimized digitally imaged printing plates and innovative pre-mounting solutions. Our large-format digital printing fa- cility (Digital Impact) is a leading short-run manufacturer of distinctive POP displays and signage where litho-like graph-
ics are preferred. WPR SERVICES www.wprservices.net
WPR Services was established in 2016. What originally start- ed as a technical services company expanded its product offerings to include a machine center learning platform POWtalk™. Our analysis of video, audio, machine metrics, employee ergometrics, and person to person conversation provides a way to identify safety and process inefficiencies.
December 27, 2021
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