MARKET BREAKDOWN
ATTOM DATA HOUSING REPORT
Elevating Real Estate Data to the Cloud SPLITTING THE ATTOM, AN ARTICLE FROM ATTOM DATA SOLUTIONS.
This proliferation of data generation is fueled by both traditional real estate documents and tax authorities as well as more recent entrants to the scene: Internet of Things (IOT) sources as well as numerous third-party sources, national and local levels of government, environmental and administrative data such as permits and local use rules that contribute to the universe of data that directly or indirectly impacts the U.S. housing market. IOT sources are evolving rapidly and include home automation, utility telemetry, communication device wearables and other web-enabled devices yet to even be considered. The expanding universe of data sources challenges traditional approaches to how data solutions are developed and supported within an organization. Typical solutions included identification of the required data sets, sourcing the data sets from various
flat files, building separate ETL (extract, transform and load) processes for each data set to integrate the source data into a common database from which a solution could then be constructed. Concurrently with the ETL build, the IT team would have to devise a plan to house the data and expand server resources to accommodate the new workload. This practice works when there are three or four sources to manage and the total size of the data does not require exorbitant hardware acquisition to accommodate the compute or storage requirements. However, what if a research project requires the compilation of years of air quality and property valuation data to evaluate the correlation of air quality levels and home values over time? Granular air quality measurement data and monthly valuation data for each
TO PREVENT DROWNING IN
THE TIDALWAVE OF DATA, ATTOM IS BUILDINGA CLOUD-BASED DATA INFRASTRUCTURE THE BURDEN OF LOADING, MANAGING, AND EFFICIENTLY PROCESSING LARGE DATASETS. THATWILL ALLEVIATE
by Richard Sawicky, Chief Data Officer, ATTOM Data Solutions
H
arnessing the power of the atom was a historic event in world
the same game changing possibilities to data analytics by offering unprecedented on-demand computing power and storage capacity to a wide range of users. Having access to a dynamic data platform will be essential to keep up with the onslaught of data from old and new sources. The scope of data required to obtain timely, deep insight in today’s housing industry is expanding:
Like the physical universe, the digital universe is large – by 2020 it will contain nearly as many digital bits as there are stars in the universe. It is doubling in size every two years, and by 2020 the digital universe – the data we create and copy annually – will reach 44 zettabytes, or 44 trillion gigabytes. – Digital Universe Study by IDC (https://www.emc. com/leadership/digital-universe/2014iview/ executive-summary.htm)
history. While the use of atomic energy is debatable and the pursuit of clean fusion remains elusive, the fact is splitting the atom was a game changer – unleashing exponentially larger energy potential than ever before possible, as well as the promise of a whole new frontier of innovative possibilities. Cloud technology has brought
52 | think realty magazine :: year end 2017
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