The Juntos Program

Publ ished Academic Research about Juntos NC Authors

• Encountering the Affective in Latino Immigrant Youth Narratives in Reading Research Quarterly, by Crystal Chen Lee, Michelle Falter, and Nina Schoonover • “They Are Doers”: Writing to Advocate With Immigrant Youth in Community -Based Organizations in Journal of Adolescent and Adult Literacy, by Crystal Chen Lee, Kelsey Virginia Dufresne, and Jackie Relyea • The Power of Youth Voices: Bringing a Publishing Curriculum to Your Classroom an education brief by Crystal Chen Lee, Jose Picart, Nina Schoonover, and Kelsey Virginia Dufresne

Part 5: Juntos Engagement: Marketing, Communication, & Best Practices

Juntos social media has been a developing effort for all Juntos state teams, staff, volunteers, and youth in the program. This section reflects a Juntos NC digital marketing audit completed by KJM Digital. Here you will find the social media platforms used by the program in NC, best practices, successful social media stories, and an annual timeline of Juntos social media engagement. This section gives you an overview of how to use the social media and other online tools below to share Juntos success stories, events, and resources with program participants, staff, partners, and funders:

Instagram

Facebook

Connect Extension

MailChimp

Website

YouTube

B e s t P r a c t i c e s : A l l P l a t f o r ms

Creating a plan for each year (August-July).

Assign one individual to lead the social media effort.

• Identify the staff member who will support.

• Identify college volunteers/work-study students to assist with social media plan.

• Identify a Juntos 4-H officer to lead social media efforts (provide training and guidance).

• Add the Juntos social media plan to your existing 4-H/Extension marketing plan. For example, post a Juntos story during the Day of Giving campaign or a story on the success of the Juntos Summer Academy. Check out the On-Campus Academy experience and a virtual academy experience.

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