The Juntos Program

T A B L E O F CON T E N T S

Attribution .............................................................................................................................................. 2

Table of Contents..................................................................................................................................... 3

Meet the curator & contributors .............................................................................................................. 5

Meet the Case Study Providers................................................................................................................. 8

Acknowledgments ................................................................................................................................. 10

Introduction .......................................................................................................................................... 11 The Juntos Movement: An Immigrant Story Within Extension ........................................................................................ 11 Diana Urieta, Juntos Senior Director/Co-developer & Extension Specialist .................................................................... 12

Part 1: The Juntos Story................................................................................................................ 13

Goal ...................................................................................................................................................... 13

Initial Needs Assessment ....................................................................................................................... 13

Part 2: Growth & Sustainability at Juntos NC State University ...................................................... 15

Part 3: Case Studies: Juntos Coordinator Experiences ................................................................... 18

Part 4: Amplifying the Voices of Latino Immigrant Youth ............................................................. 23 Living in Two Worlds......................................................................................................................................................... 23 Student Media and Publications....................................................................................................................................... 24 Articles About Juntos NC Authors..................................................................................................................................... 24 Published Academic Research about Juntos NC Authors................................................................................................. 25

Part 5: Juntos Engagement: Marketing, Communication, & Best Practices .................................... 25

Best Practices: All Platforms................................................................................................................... 25

Best Practices: Facebook & Instagram .................................................................................................... 26

Best Practices: Facebook ........................................................................................................................ 27

Best Practices: Instagram ....................................................................................................................... 27

Best Practices: MailChimp...................................................................................................................... 28

Connect Extension National Juntos Platform .......................................................................................... 28

Ideas for Blog Posts and Other Content .................................................................................................. 28

Best Practices: Website.......................................................................................................................... 29

Best Practices: YouTube ......................................................................................................................... 29 Social Media Success Story: 2021 Day of Giving Campaign ............................................................................................. 30

Annual Engagement Timeline: August-July ............................................................................................. 31