Use engaging titles and descriptions.
•
• Optimize your descriptions by front-loading your keywords and using relevant hashtags. See YouTube's hashtag guidelines.
• Add a call to action in your videos, such as “ S ubscribe for more content” or “ Make sure to give this video a thumbs up.”
Social Media Success Story: 2021 Day of Giving Campaign
Came up with a social media plan for our university’s Day of Giving, which included the following:
• social media announcement two weeks and one week before the Day of Giving
• We shared the campaign with the over 300 partners who are part of our Mailchimp newsletter database.
Donors included Extension administrators, university staff, and faculty, former work-study students, Juntos alumni, with our biggest donor being a former work-study student.
We got footage with testimonials from parents and current/past students.
We printed and signed thank your cards for donors, including Juntos pictures that showcased our students and families.
Lessons Learned
1. Work and communicate with your university/college marketing team to support your efforts.
2. If Juntos in your state does not have a foundation account, work with 4-H foundation/college or university to ensure funds raised can be identified for your Juntos Program.
3. Use a customer relationship management tool to track who is giving.
4.
Try HubSpot.
5. Engage your partners Mailchimp listserv earlier.
6. Plan to engage those that gave in unique ways throughout the following year.
Resources
Day of Giving infographics
links to videos
images, photos of current program youth and families, and alumni and their families
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