Making it simple to engage Ahold Delhaize USA brand shoppers. EASY . ACTIVATION . WHEREVER .
Copyright © Ahold Delhaize USA. All Rights Reserved. 6.28.2024
The companies of Ahold Delhaize USA comprise the largest grocery retail group on the East Coast…
…and the fourth largest in the nation, serving millions of customers each week
ADUSA brands have a strong presence in their trade areas
2,000+ local brand stores $59 billion in annual sales 99% customer coverage for e-commerce 32.5% digitally engaged customers AAA MSCI rating , the highest possible sustainability/ESG rating given to companies
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Our local brands are in 24M customer homes each week …
TIMELY
PERSONALIZED
RESULTS-ORIENTED
RELEVANT
We are inviting you to join them!
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Unlocking the power of our audience to achieve our shared goals
TAILORED SOLUTIONS
TRUSTED ADVISORS
DETERMINISTIC DATA Eliminate guesswork by bringing consumer behaviors and transactions together using our verified 1st-party data. Reach the right audience with the right message at the right time.
LEADING-EDGE MEASUREMENT Receive accountable, closed-loop advertising at scale, fully aligned with IAB standards.
Connect to highly engaged customers who are motivated to buy through our growing set of services that are customized with your needs in mind.
Leverage strategic insight and enjoypersonalized attention-to-detail
with our team of category experts.
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Your goals are at the center of our growing suite of ad solutions.
Display
We have scalable activation points across the omnichannel customer journey, delivering relevant experiences, onsite and off.
ONSITE
Sponsored Product Ads
Shoppable Short Form Video
✓ Consideration ✓ Grow Basket Size ✓ New Brand Buyers ✓ Product Innovation
Display
At Store Volta Screens
✓ Awareness ✓ Conversion
Shoppable Recipes
At Store Fuel Media
AT STORE & BEYOND
OFFSITE
Social Media
In-store Audio
CTV & OLV
In-store Digital Signage
DOOH: Programmatic Signage
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We are proud to be your Path to Connections & Conversion
ONSITE Featuring your brand front and center when online shopping begins.
AT STORE & BEYOND
OFFSITE
Connecting with your customer where inspiration and discovery begin.
Influencing customers with innovativesolutions that highlight your brand as instore shopping begins.
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Merchants
Partnering & Collaborating across ADUSA teams ensure your success
Retail Media
• Providing simplicity and efficiency for Merchants as we streamline the process across Shopper, Loyalty and ADRM • Creating a framework for insights to activation across teams • Reducing fragmentation and increasing transparency across our business to strengthen yours
Loyalty
Shopper Marketing
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FULLY MANAGED Our team of category experts will create a tailored plan to deliver your goals.
Whether you want us with you every step of the way, or want to navigate the path yourself
SELF SERVICE Leverage your internal resources to activate our unique, loyal, engaged audiences.
OUR SOLUTIONS YOUR WAY
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ONSITE SOLUTIONS
Onsite is our front door, welcoming shoppers in.
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Placement: High-impact placements on the homepage, search results, and throughout the site.
Purpose: An awareness amplifier ; use it todrive consideration and conversions.
ONSITE DISPLAY
Our welcome mat, your brand in the spotlight as online shopping begins.
Key Metrics: Impressions, CTR, Conversion Rate, Share of Impressions, New Buyers, Attributed Sales, ROAS, and more.
Service Options: Fully-managed
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Scan QR Code for Creative Specifications
ONSITE DISPLAY PLACEMENTS
Native Display: Homepage
Native Display: Search Results
Native Display: Browse Aisles
Native Search Drop Down
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Placement Availability: Homepage : All GLB's, all platforms | Search Results : All GLB's, all platforms | Browse Aisles: All GLB's, all platforms | Search Dropdown : No Hannaford, Desktop Only
Scan QR Code for Creative Specifications
ONSITE DISPLAY PLACEMENTS
Browse Aisle Tiles
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Placement: When a customer searches for a specific product or category, your brand has priority placement on our Great Local Brand's site & app.
Purpose: Designed to drive consideration & conversion when purchase decisions are being made.
SPONSORED PRODUCT ADS Create impact at the digital shelf when consumersare in decision mode.
Key Metrics: Impressions, CTR, Conversion Rate, Share of Impressions, New Buyers, Attributed Sales, ROAS, and more.
Service Options: Fully-managed or self-service
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Scan QR Code for Creative Specifications
SPONSORED PRODUCT AD PLACEMENTS
Search Pages
Mobile Slots 2,3,4,7,9
Desktop Slots 1,3,4,7,9
Browse Aisle Pages
Homepage
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Placement Availability: Homepage: All GLB's, all platforms | Search Pages : All GLB's, all platforms | Browse Aisles: All GLB's*, all platforms*Hannaford only has L2 Category but not L1. The rest of the GLB's have both L1 and L2
Scan QR Code for Creative Specifications
SPONSORED PRODUCT AD PLACEMENTS
Product Detail Page
Order Confirmation Page
Past Purchases
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Placement: (Desktop Only) Prominently placed on the homepage of The Giant Company, Giant Food, and Stop & Shop, your brand video will capture the customer’s attention with engaging shoppable video content.
SHOPPABLE SHORT FORM VIDEO Captivate an estimated 300 million consumers by 2025 with this invaluable onsite inventory.
Key Metrics: Clicks, Impressions, RPM, CTR, Users, ATC Events, ATC Value, Value per ACT, and Video Completion Purpose: Gives your brand the creative stage to catch the customer’s attention and add your products directly to their cart with the click of a button.
Service Options: Fully-managed
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Scan QR Code for Creative Specifications
SHOPPABLE SHORT FORM VIDEO
Homepage (Desktop Only)
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OFFSITE SOLUTIONS Offsite is our backyard, the place our shoppers go to be entertained, inspired and informed.
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Our people-based identity powers 1:1 connections
Robust geographic, psychographic and demographic data
Cross-screen reach & frequency powered by identity
Verified data including name, address, phone number & device ID
No reliance on 3rd-party cookies
AI targeting is 3x more effective than traditional segment targeting
People-based identity solutions made up of 200M+ shoppers
Leverage our technology to ensure you reach the right customer in the right place at the right time.
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Placement: Display ads across 17,000 brand- safe websites to reach your target consumers when they are engaged, open, and likely to take action.
OFFSITE DISPLAY
Purpose: Direct shoppers to our site(s) to learn more – and purchase.
Engage with your most valuable audiences on their preferred sites and apps.
Key Metrics: Impressions, Clicks, New Buyers, ROAS, and iROAS (with feasibility)
Service Options: Fully-managed
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Scan QR Code for Creative Specifications
OFFSITE DISPLAY PLACEMENTS
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Placement: Deliver your brand’s message directly within the recipe card via exclusive in-recipe ad placements served across a network of brand-safe, contextually relevant content. 1:1 target ingredients or align with recipe categories.
Key Metrics: Impressions, Clicks, Add-To-Carts, Campaign ROAS, New/Lapsed Shoppers Engaged, Contextual Insights Purpose: Influence consumers along the buying journey when they are in the right mindset . Reach new and lapsed shoppers to drive awareness and conversion via shoppable API integration.
SHOPPABLE RECIPES*
Inspire consumers in the right mindset within contextually relevant recipe content.
Service Options: Fully-managed
In-line & Pairings Units
*Available starting2025
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SHOPPABLE RECIPES
In-line units appear directly beneath recipe ingredient lines and are targeted to specific ingredient keywords. Pairings units appear at the end of the ingredient list and are targeted to recipe categories based on keywords in recipe titles. For example, target recipes by Diet & Lifestyle, Seasonal Themes, etc.
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Placement: Meet our consumers on Facebook, Instagram and Pinterest. Inspire them with shoppable images or short form video. Tell your brand story with existing assets or let our team create the content.
Purpose: With US consumers spending 2+ hours/day on Social*, you need to be there to drive top of mind awareness and consideration while they are in a discovery mindset.
SOCIAL MEDIA
76% of social media users
purchase products they see on social. Including yours.
Key Metrics: Reach, Impressions, Clicks, Frequency, Engagements
Service Options: Fully-managed
*Source: GWI
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Scan QR Code for Creative Specifications
SOCIAL MEDIA PLACEMENTS
Meta Stories
Meta In-Feed
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Placement: Full access to premium inventory across our partners to extend your brand's reach.
T@ Purpose: With US adults spending 28.1% of their time with digital media watching CTV**, your brand needs to be there for full funnel impact.
CTV & OLV
88% of USHH have at least one CTV device*.
Key Metrics: Impression Delivery, Viewability, Video Completion, Unique Reach, Frequency, ROAS/Attributable Sales
Be there while consumers are viewing & receptive to your message.
Service Options: Fully-managed
*Leichtman Research Group
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** Econsultancy
Scan QR Code for Creative Specifications
CTV & OLV PLACEMENTS
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Harness the power of our first-party data through Data Collaboration
Full control of campaign targeting and execution
ADUSA Audiences + Custom Audiences + Proprietary ADUSA Segmentation + Bring Your Own Data (Clean Room)
Full visibility to campaign performance with option to bring your own
Activate on your preferred DSP
Access to aggregated or item-level data for custom audience creation, permissioned media activation, and measurement
Combine your data with ADUSA Brand’s data to give your brand a direct line to the intended audience
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Placement: Target a captive audience with compelling OOH placements designed to reach targeted shoppers in the right markets at the right time.
DOOH: Billboard & Programmatic Move with your customer and drive awareness while they're in transit.
Purpose: Awareness and reminder messaging ensures your brand is top of mind and on top of the shopping list.
Key Metrics: Impressions, Dollars Per Shopper, Attributable Sales / ROAS
Service Options: Fully-managed
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Scan QR Code for Creative Specifications
DOOH: BILLBOARD & PROGRAMMATIC PLACEMENTS
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AT STORE & BEYOND Welcomingconsumers into our stores, greeting them with immersive solutions, coming and going.
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Placement: Put the 2022 AdExchanger Winner in Best Commerce Media Technology to work for your brand with 55” screens at EV charging stations.
Purpose: Activate this double- sided screen to deliver your brand message and drive impact across the funnel, from awareness to conversions.
AT STORE: VOLTA SCREENS
Your brand on can't-miss EV
Key Metrics: Impressions, Attributable Sales / ROAS
charging screens as shoppers enter the store.
Service Options: Fully-managed
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Scan QR Code for Creative Specifications
AT STORE VOLTA
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Placement: Your brand story is prominently featured at the pump , targeted to local DMAs and designed to spark pre-shop awareness.
Purpose: Increase consideration and drive sales with immersive video units ideal for driving new product awareness and trials as well as last minute reminder messaging.
AT STORE FUEL MEDIA Inspire them at the pump to put your brand in their cart.
Key Metrics: Impressions, Attributable Sales / ROAS
Service Options: Fully-managed
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Scan QR Code for Creative Specifications
AT STORE FUEL MEDIA PLACEMENT
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Placement: Our shoppers typically spend 30 minutes in our stores*. Connect with them at the point of purchase through immersive in-store audio targeted by daypart, SKU, DMA, select stores and demographics.
IN-STORE AUDIO Break through the noise and
Purpose: Engaging audio drives full funnel goals to new product launches, temporary price reductions, seasonal promotions, impulse purchases, and more.
Key Metrics: Impressions, Attributable Sales / ROAS
speak directly to consumers when they're in front of your product.
Service Options: Fully-managed
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*Source: U.S. Census Bureau & Placer.ai aggregated point-of-interest data (rolling 12 months).
VIBENOMICS
Perdue Example
Chobani Flip Example
Unilever Example
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Placement: Amplify your brand through our in-store digital signage network strategically placed in the Produce, Meat and Bakery departments .
Purpose: Inspire, direct, and communicate with customers while they are in the purchasing mindset.
IN-STORE DIGITAL SIGNAGE
Key Metrics: Impressions, Attributable Sales / ROAS
Drive impulse buys with inspiration right at the point of purchase
Service Options: Fully-managed
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IN-STORE DIGITAL SCREENS
Produce, Meat, & Bakery Departments
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MEASUREMENT
From real-time reporting on your dashboard to actionable insights that drive results.
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We know you need to see your ROAS while there's still time to pivot. That's why our dashboard reveals the complete shopper story, allowing you to easily to adjust your plan. Our industry-leading measurement increases your flexibility, improving your results.
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All our solutions provide robust reporting & metrics
OFFSITE
ONSITE
AT STORE & BEYOND
Offsite Display
Social Media
At Store Volta Screens*
Onsite Display
Sponsored Product Ads
At Store Fuel Media*
Impressions
Reach
✓
✓
Impressions
Impressions
Impressions
Clicks
✓
✓
✓
✓
Impressions
✓
Impressions
✓
CTR
Attributable Sales
Clicks
Conversion Rate
✓
✓
✓
✓
Attributable Sales
✓
CTR
✓
Conversion Rate
ROAS
Frequency
New Buyers
✓
✓
✓
ROAS
✓
✓
Conversion Rate
Engagements
✓
Share of Impressions New Buyers
ROAS
✓
✓
✓
Share of Impressions New Buyers
In-store Audio
In-store Digital Signage
✓
iROAS (with feasibility)
CTV + OLV
✓
✓
Impressions
✓
Impression Delivery
✓
✓
Attributable Sales
Impressions
DOOH: Billboard & Programmatic
✓
✓
Attributable Sales
✓
Viewability
✓
Attributable Sales
✓
ROAS
Attributable Sales
✓
✓
ROAS
✓
Video Completion
✓
ROAS
Impressions Dollars Per Shopper
✓
✓
ROAS
✓
Unique Reach
✓
✓
Frequency
✓
ShoppableShort Form Video
ROAS/Attributable Sales
ROAS / Attributable Sales
✓
✓
Clicks
ATC Events ATC Value
✓
✓
Impressions
✓
✓
RPM CTR
Value Per ATC
✓ Impressions ✓ Clicks ✓ Add-To-Carts Shoppable Recipes (coming 2025)
✓
✓
Video Completion
✓
✓
✓ Campaign ROAS ✓ New/LapsedShoppers Engaged ✓ Contextual Insights
Users
✓
*if feasibility allows
Unified Sales Attribution transparently measures sales by SKU
Our unified fractional attribution model is a transparent model that counts sales of campaign SKUs.
TOTAL SALES
Onsite and offsite attribution include online and in-store sales of campaign SKUs that are made within a 14-day window of a shopper viewing or clicking the ad.
BRAND HALO
INFLUENCED SALES (IN-STORE)
INFLUENCED SALES (ONLINE)
Additional reporting can be added on with enhanced attribution through custom reports.
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Beyond sales by SKU , Offsite Sales Attribution measures brand halo.
Our offsite any-touch attribution counts sales of campaign SKUs and shows the broader impact the advertising has on the total brand.
TOTAL SALES
Attribution includes online and in-store sales of the campaign SKUs that are made within a 14-day window of a shopper viewing or clicking the ad. You will see SKU ROAS as well as Brand ROAS (halo effect).
BRAND HALO
INFLUENCED SALES (IN-STORE)
INFLUENCED SALES (ONLINE)
Additional reporting can be added on with enhanced attribution through custom reports.
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Beyond sales by SKU , Onsite Sales Attribution measures brand halo.
Our onsite attribution model is a transparent 1:1 model that only counts online sales of the specific product that is being promoted.
TOTAL SALES
For both Sponsored Product Ads and Display Ads, attribution includes online sales of the promoted product that are made within a 14-day window of a shopper viewing or clicking the ad.
BRAND HALO
INFLUENCED SALES (IN-STORE)
Attribution Window: • SPA: Click attribution, 14-day window at the SKU level • Banner: View-through attribution, 14-day window at the level Enhanced Attribution: • Click attribution, 14-day window at the SKU and Brand level • View-through attribution, 24-hour window at the SKU level
INFLUENCED SALES (ONLINE)
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Standard ROAS reporting does not include in-store sales, similar products, substitutions, or brand halo.
Consider this your invitation to enter our front door. ADRM is ready to welcome you & makes it easy to get started.
PARTNER ON YOUR BUDGET & TIMING
PARTNER ON YOUR SUCCESS METRICS
PARTNER ON YOUR GOALS
Lead times vary across our solutions. Some will have you live in days while others take more planning. Our team will partner with you to find the right mix.
Once we know what you need to achieve, we will identify the best combination of our solutions to drive your results.
Whatever your goals, we have solutions to achieve them and will collaborate on the KPIs to measure impact.
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We make it simple to engage with Ahold Delhaize USA brand shoppers -- and simple to work with us. THANK YOU .
We look forward to partnering with you.
Current Package Exclusives
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Awareness, Consideration, Conversion all in one simple activation!
Boost visibility and drive incrementally with an effective campaign across these solutions:
Own the Market with Omni Premier!
With this program that creates a holistic connection with the customer, reaching them at every touchpoint in their shopping journey. The diversity of the channels within this program allows your brand messaging to reach the customer in all the ways they shop. Whether they pick up the circular, venture down a new aisle in- store, or explore options online, all your touchpoints are covered!
AWARENESS
FRONT PAGE AD BLOCK
CONSIDERATION
Strong Q1 2024 Results Omni Premier events drove positive dollar sales and unit movement in each period of Q1. 11 out of 13 weeks saw significant unit growth versus prior year.
CUSTOM RETAIL MEDIA
21 Participating Vendors
CONVERSION
32 Q1 2024 Events
IN-STORE DISPLAY
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Promo +Plus Temporary Price Reduction (TPR) advertising is traditionally done at shelf or through a circular ad, but those communication channels only extend so far. There is $3.8B+ in ADUSA eComm sales representing a whole group that may miss the memo on your TPR. AD Retail Media is excited to reintroduce Promo +Plus, an innovative digital advertising channel that reaches category buyers and informs them of timely TPRs beyond traditional methods. Through Promo +Plus, your brand can reach a whole new targeted audience outside the retail environment. TARGETING WITH CORE ID & AI TECHNOLOGY
+
+
By partnering with ADRM and Epsilon Retail Media, ranked #1 DSP, you will have access to ADUSA Brand's 1st party data and Epsilon’s Core ID and AI technology. Core ID technology: • Allows your ad to be targeted back to the individual shopper vs cookies • Minimizes waste for the most efficient media spend • Maximizes scale utilizing 200M+ U.S. consumers in a privacy-safe way We use AI Technology- continuous machine learning from the onset of your campaign. The AI Technology makes intelligent decisions about who to target, how, and when. Consumers’ constantly changing actions and behaviors are reflected in real time. Campaigns dynamically optimize as we find the individuals most likely to convert. Client performance and efficiency are continuously observed and fine-tuned- driving towards your KPI (ROAS).
Identify prospective buyers traditional targeting would miss
Maximize waste by always focusing on the most likely to buy
Drive better performance
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Sight & Sound Program
“ In-store retail media outperforms every other media channel in terms of ad experience and ad attentiveness .”*
PROGRAM DETAILS To be finalized
Solutions Included: At-Store Volta Screens In-store Digital Signage In-Store Audio
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• Availability: Start selling as a package September 1, 2024
• Program Pricing : $10 CPM (Reduced from $12-$14 CPM)
• Billing: One IO line item in Epsilon Salesforce / PiO
• Measurement: Neptune (insert specific KPIs)
• Inventory : All three solutions available across 125 stores (Giant Company & Giant Food)
• Program Investment : $125K program price (Breakdown: $50K Volta / $25K Digital Signage / $50k In- Store Audio)
• Creative Requirements: In-store digital signage content must be contextually relevant to the department (meat, produce, bakery)
In-store Radio+ Volta+ Bakery Screens
In-store Radio+ Volta+ Meat Screens
In-store Radio+ Volta+ Produce Screens
• Media Brief: Serena for In-store Digital Signage | Vibenomics for In-store Audio | Chelsea for At-Store Volta Screens • Remaining Inventory: If Sight and Sound packages are sold, use remaining screen inventory to sell smaller programs
TGC
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35
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GF
9
Total:
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44
41
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Grocery TV & Media, Ads + Commerce*
Influence those impulse purchases as customers are adding items to their cart with our Onsite Impulse Program
CART CAROUSEL PAGE
ORDER CONFIRMATION PAGE
PACKAGE DETAILS • Includes both ad locations PLUS a brand store • 4-5 weeks of onsite placements depending on the month • Introductory pricing of $20,000 per week with a 4-week minimum • Includes a Brand Store (Valued at $30,000)
• Results include clicks, impressions, and revenue per thousand
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