1H 2025 ADRM Playbook

Placement: When a customer searches for a specific product or category, your brand has priority placement on our Great Local Brand's site & app.

Purpose: Designed to drive consideration & conversion when purchase decisions are being made.

SPONSORED PRODUCT ADS Create impact at the digital shelf when consumersare in decision mode.

Key Metrics: Impressions, CTR, Conversion Rate, Share of Impressions, New Buyers, Attributed Sales, ROAS, and more.

Service Options: Fully-managed or self-service

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