1H 2025 ADRM Playbook

Placement: Deliver your brand’s message directly within the recipe card via exclusive in-recipe ad placements served across a network of brand-safe, contextually relevant content. 1:1 target ingredients or align with recipe categories.

Key Metrics: Impressions, Clicks, Add-To-Carts, Campaign ROAS, New/Lapsed Shoppers Engaged, Contextual Insights Purpose: Influence consumers along the buying journey when they are in the right mindset . Reach new and lapsed shoppers to drive awareness and conversion via shoppable API integration.

SHOPPABLE RECIPES*

Inspire consumers in the right mindset within contextually relevant recipe content.

Service Options: Fully-managed

In-line & Pairings Units

*Available starting2025

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