1H 2025 ADRM Playbook

Harness the power of our first-party data through Data Collaboration

Full control of campaign targeting and execution

ADUSA Audiences + Custom Audiences + Proprietary ADUSA Segmentation + Bring Your Own Data (Clean Room)

Full visibility to campaign performance with option to bring your own

Activate on your preferred DSP

Access to aggregated or item-level data for custom audience creation, permissioned media activation, and measurement

Combine your data with ADUSA Brand’s data to give your brand a direct line to the intended audience

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