1H 2025 ADRM Playbook

All our solutions provide robust reporting & metrics

OFFSITE

ONSITE

AT STORE & BEYOND

Offsite Display

Social Media

At Store Volta Screens*

Onsite Display

Sponsored Product Ads

At Store Fuel Media*

Impressions

Reach

Impressions

Impressions

Impressions

Clicks

Impressions

Impressions

CTR

Attributable Sales

Clicks

Conversion Rate

Attributable Sales

CTR

Conversion Rate

ROAS

Frequency

New Buyers

ROAS

Conversion Rate

Engagements

Share of Impressions New Buyers

ROAS

Share of Impressions New Buyers

In-store Audio

In-store Digital Signage

iROAS (with feasibility)

CTV + OLV

Impressions

Impression Delivery

Attributable Sales

Impressions

DOOH: Billboard & Programmatic

Attributable Sales

Viewability

Attributable Sales

ROAS

Attributable Sales

ROAS

Video Completion

ROAS

Impressions Dollars Per Shopper

ROAS

Unique Reach

Frequency

ShoppableShort Form Video

ROAS/Attributable Sales

ROAS / Attributable Sales

Clicks

ATC Events ATC Value

Impressions

RPM CTR

Value Per ATC

✓ Impressions ✓ Clicks ✓ Add-To-Carts Shoppable Recipes (coming 2025)

Video Completion

✓ Campaign ROAS ✓ New/LapsedShoppers Engaged ✓ Contextual Insights

Users

*if feasibility allows

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