1H 2025 ADRM Playbook

Unified Sales Attribution transparently measures sales by SKU

Our unified fractional attribution model is a transparent model that counts sales of campaign SKUs.

TOTAL SALES

Onsite and offsite attribution include online and in-store sales of campaign SKUs that are made within a 14-day window of a shopper viewing or clicking the ad.

BRAND HALO

INFLUENCED SALES (IN-STORE)

INFLUENCED SALES (ONLINE)

Additional reporting can be added on with enhanced attribution through custom reports.

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