Unified Sales Attribution transparently measures sales by SKU
Our unified fractional attribution model is a transparent model that counts sales of campaign SKUs.
TOTAL SALES
Onsite and offsite attribution include online and in-store sales of campaign SKUs that are made within a 14-day window of a shopper viewing or clicking the ad.
BRAND HALO
INFLUENCED SALES (IN-STORE)
INFLUENCED SALES (ONLINE)
Additional reporting can be added on with enhanced attribution through custom reports.
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