Beyond sales by SKU , Offsite Sales Attribution measures brand halo.
Our offsite any-touch attribution counts sales of campaign SKUs and shows the broader impact the advertising has on the total brand.
TOTAL SALES
Attribution includes online and in-store sales of the campaign SKUs that are made within a 14-day window of a shopper viewing or clicking the ad. You will see SKU ROAS as well as Brand ROAS (halo effect).
BRAND HALO
INFLUENCED SALES (IN-STORE)
INFLUENCED SALES (ONLINE)
Additional reporting can be added on with enhanced attribution through custom reports.
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