Beyond sales by SKU , Onsite Sales Attribution measures brand halo.
Our onsite attribution model is a transparent 1:1 model that only counts online sales of the specific product that is being promoted.
TOTAL SALES
For both Sponsored Product Ads and Display Ads, attribution includes online sales of the promoted product that are made within a 14-day window of a shopper viewing or clicking the ad.
BRAND HALO
INFLUENCED SALES (IN-STORE)
Attribution Window: • SPA: Click attribution, 14-day window at the SKU level • Banner: View-through attribution, 14-day window at the level Enhanced Attribution: • Click attribution, 14-day window at the SKU and Brand level • View-through attribution, 24-hour window at the SKU level
INFLUENCED SALES (ONLINE)
47
Standard ROAS reporting does not include in-store sales, similar products, substitutions, or brand halo.
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