1H 2025 ADRM Playbook

Awareness, Consideration, Conversion all in one simple activation!

Boost visibility and drive incrementally with an effective campaign across these solutions:

Own the Market with Omni Premier!

With this program that creates a holistic connection with the customer, reaching them at every touchpoint in their shopping journey. The diversity of the channels within this program allows your brand messaging to reach the customer in all the ways they shop. Whether they pick up the circular, venture down a new aisle in- store, or explore options online, all your touchpoints are covered!

AWARENESS

FRONT PAGE AD BLOCK

CONSIDERATION

Strong Q1 2024 Results Omni Premier events drove positive dollar sales and unit movement in each period of Q1. 11 out of 13 weeks saw significant unit growth versus prior year.

CUSTOM RETAIL MEDIA

21 Participating Vendors

CONVERSION

32 Q1 2024 Events

IN-STORE DISPLAY

51

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