Promo +Plus Temporary Price Reduction (TPR) advertising is traditionally done at shelf or through a circular ad, but those communication channels only extend so far. There is $3.8B+ in ADUSA eComm sales representing a whole group that may miss the memo on your TPR. AD Retail Media is excited to reintroduce Promo +Plus, an innovative digital advertising channel that reaches category buyers and informs them of timely TPRs beyond traditional methods. Through Promo +Plus, your brand can reach a whole new targeted audience outside the retail environment. TARGETING WITH CORE ID & AI TECHNOLOGY
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By partnering with ADRM and Epsilon Retail Media, ranked #1 DSP, you will have access to ADUSA Brand's 1st party data and Epsilon’s Core ID and AI technology. Core ID technology: • Allows your ad to be targeted back to the individual shopper vs cookies • Minimizes waste for the most efficient media spend • Maximizes scale utilizing 200M+ U.S. consumers in a privacy-safe way We use AI Technology- continuous machine learning from the onset of your campaign. The AI Technology makes intelligent decisions about who to target, how, and when. Consumers’ constantly changing actions and behaviors are reflected in real time. Campaigns dynamically optimize as we find the individuals most likely to convert. Client performance and efficiency are continuously observed and fine-tuned- driving towards your KPI (ROAS).
Identify prospective buyers traditional targeting would miss
Maximize waste by always focusing on the most likely to buy
Drive better performance
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