Sight & Sound Program
“ In-store retail media outperforms every other media channel in terms of ad experience and ad attentiveness .”*
PROGRAM DETAILS To be finalized
Solutions Included: At-Store Volta Screens In-store Digital Signage In-Store Audio
•
• Availability: Start selling as a package September 1, 2024
• Program Pricing : $10 CPM (Reduced from $12-$14 CPM)
• Billing: One IO line item in Epsilon Salesforce / PiO
• Measurement: Neptune (insert specific KPIs)
• Inventory : All three solutions available across 125 stores (Giant Company & Giant Food)
• Program Investment : $125K program price (Breakdown: $50K Volta / $25K Digital Signage / $50k In- Store Audio)
• Creative Requirements: In-store digital signage content must be contextually relevant to the department (meat, produce, bakery)
In-store Radio+ Volta+ Bakery Screens
In-store Radio+ Volta+ Meat Screens
In-store Radio+ Volta+ Produce Screens
• Media Brief: Serena for In-store Digital Signage | Vibenomics for In-store Audio | Chelsea for At-Store Volta Screens • Remaining Inventory: If Sight and Sound packages are sold, use remaining screen inventory to sell smaller programs
TGC
40
35
41
GF
9
Total:
40
44
41
53
Grocery TV & Media, Ads + Commerce*
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