1H 2025 ADRM Playbook

Merchants

Partnering & Collaborating across ADUSA teams ensure your success

Retail Media

• Providing simplicity and efficiency for Merchants as we streamline the process across Shopper, Loyalty and ADRM • Creating a framework for insights to activation across teams • Reducing fragmentation and increasing transparency across our business to strengthen yours

Loyalty

Shopper Marketing

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