The joy of experimentation
Familiar festive favourites
As customers opt for familiar favourites when choosing wine in the on-trade, encourage trade-ups to the classics by drawing attention to them on your menu One of the most popular styles of red wine among Brits, this traditional Rioja Crianza from Don Jacobo delivers rich notes of ripe raspberry, cherry and stewed plums and a fragrance of sandalwood and vanilla. It’s a perfect wine to offer customers who are happy to spend a little extra for more flavour. and offering staff recommendations. 36% of visits to the on-trade are drinks-led occasions, which in turn has seen more customers gravitate to easy- drinking styles and familiar grapes. Encourage staff to ask customers their preferred style of wine to help give suggestions for more premium options. Top Tip:
49% of customers are likely or very likely to try new or different drinks over the festive season. As people are more willing to experiment with new drinks over Christmas, use staff recommendations and menu nods to encourage them to explore with their sips. Austrian white wine, Laurenz V Friendly Grüner Veltliner , is friendly by name and friendly by nature. With a similar, if not more interesting and exciting, taste profile to Sauvignon Blanc, it’s perfect for customers looking to expand their wine palates when out for festivities.
Draw attention to the more interesting wines on your list by adding a box around the products you want to highlight. Top Tip:
Laurenz V Friendly Grüner Veltliner, Austria
Don Jacobo Rioja Crianza, Spain
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