Merry Margins
Visits to the on-trade remained important, with 41% of customers prioritising spending disposable income out in their favourite pubs and bars . This was reflected in an increase in footfall, up +3% , and dwell time up +4% YoY . With 2024’s festivities nearly upon us, customers continue to value visits to the on-trade as the place for celebrations, reunions or casual catch ups. Make your venue the place to be for all festive occasions and serve a range of drinks that will delight customers as well as make your margins merry! With its eye-catching bottle design, elevated even more in large format, Bottega Gold Prosecco Brut is perfectly suited for bringing some glitz to any festive occasion.
Get set to welcome the Christmas crowds to your venue with a range of sips to encourage customers to spend a little extra to celebrate the occasion.
Despite last year’s challenges, the data shows that on-trade venues saw improved Christmas sales in 2023 compared to 2022.
The sector reported sales growth of 8.8% last Christmas. Pubs performed strongest, with sales growth of 9.6% , followed by restaurants at 8.3% and bars at 5.6% *
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