Festive Fizz
Memorable drinks for memorable moments
With so many superb sparkling wines available these days, look to extend your sparkling wine offer this Christmas beyond entry level and Champagne. From award-winning English sparkling wines to premium Cavas, and more, encourage customers to splash out on a bottle of fizz that will satisfy both their taste buds and their budgets. Graham Beck Brut NV is perfect for reaching these treat-minded customers. Made in the Cap Classique method, this South African bubbly can be a perfect alternative to Champagne for customers looking to try something new.
Offer customers the opportunity to trade up to a better-quality, more premium sip that will make their special moments even more memorable. Telling the story behind some of your more premium sips can also help elevate your customers' experience. When Chianti became a DOCG in 1984 (typically the most prestigious wine growing sites in Italy), it was a bottle of Ruffino Chianti that wore the first warranty strip bearing the number 00000001. Even though this might not have been an intentional gesture, it seems to render a secret tribute, giving Ruffino its Chianti ‘first-born’ status. Made exclusively of Sangiovese, Ruffino Chianti DOCG shows floral and fruity notes that lead towards spicy scents of white pepper and hazelnuts.
Train your staff on key wines and their stories to help encourage customers to trade- up to a bottle of something special. Top Tip:
Top Tip:
Ensure your by-the-glass sparkling wine range extends beyond your house fizz.
Graham Beck Brut NV, South Africa
Ruffino Chianti DOCG, Toscana, Italy
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