Georgescu (CONT’D FROM PAGE 30)
Board Converting NEWS INTERNET DIRECTORY
34,000 people out there with the title of fractional leader- ship. It’s because the way we do business has changed. And a lot of those leaders are making themselves more available in different capacities. Certain positions, like a CMO for example, aren’t needed for 40 hours per week. Sometimes an organization might only need 20 or 50 per- cent of a CMO’s time, making the fractional relationship beneficial for both parties. Ask yourself: how much sup- port do you actually need?” Utilizing AI While Building Trust All of these shifting dynamics involve AI in some way. How we’re working is changing. Everybody is using ChatGPT or some other LLM to help complete repeatable administrative tasks, and now we’re talking about agen- tic AI. This technology has no doubt accelerated how we work, write, and produce. It’s deeper than that though. “When you’re thinking about incorporating AI, the ques- tion becomes: Who’s going to do this job – a staff member or a robot? You’ve got to think about what you actually need and what seat you’re trying to fill. Because at the end of the day, AI tools make information gathering and orga- nizing cheaper and faster. But the thing it doesn’t solve for judgment. In fact, it makes judgment more valuable.” At this point, we’ve all used the chatbots, and we’ve all seen the end result of not scrutinizing the content it gives. The cost of doing this is damaged trust. Because there’s nothing worse than recognizing when somebody’s just blatantly used AI. Generally, the first thought some- one might have is ‘Never mind. I’m not going to go back to that person for advice. They’re clearly not thinking for themselves.’ Right now, more than ever, is the time to build trust - with your buyers, yourselves, and your employees. Questions And Takeaways Simona wrapped the presentation with questions and takeaways for the audience to consider: • What processes in your business should be document- ed? Do you know anyone leaving whose job duties would be valuable to capture? Start with one role. • What capability do you need? If you’re struggling to motivate your teams or move things forward, ask your- self, who’s the right leader for this role and this team. • How are you building trust? I’d encourage you to dig a little deeper in your customer relationships because that’s where your value really is. That’s going to be your differentiator. • What are some repeatable tasks in your business to- day that could be automated with AI? Sometimes it’s as simple as having an AI assistant give you a morning summary of the emails waiting in your inbox that day; an easy, repeatable process that can be automated. “It can be scary to do the necessary things to reinvent your business,” Simona concluded. “And it doesn’t mean that what you did didn’t work. It just means that it’s time to adapt. That’s what reinvention is.”
ARC INTERNATIONAL www.ARCInternational.com
ARC International is a world leader in the manufacturing of roller products for flexography. The latest nano-technology laser engraving in our NC and NV manufacturing facilities ensures superior quality and consistency in anilox rollers.
AES (ADVANCED EQUIPMENT SALES) www.aesales.net
AES is a leading full-service provider of integrated convey- ance systems specializing in scrap, trim, and dust. AES en- gineers custom scrap systems and works as a partner in process improvement to help businesses achieve greater profitability, productivity, and sustainability. Products include balers, shredders/hoggers, core shredders, filters, fans, and specialized dust control and collection systems. AES is the ex- clusive distributor for the AirShark Rotary Material Separator. For a wide variety of new and used equipment on to- day’s market, visit our website at www.acm-corp.com. BAUMER HHS CORPORATION www.baumerhhs.com hhs is a global leader in advanced gluing, camera verifica- tion and quality assurance systems for the packaging indus- try. Zero-defect quality and elevated production speeds are key parameters in the manufacturing of corrugated boxes. With hhs Xcam Box Monitoring and non-contact flap gluing of corrugated board, hhs offers every option for quality as- surance in the production of boxes with flexo folder gluers. AMERICAN CORRUGATED MACHINE www.acm-corp.com BLOWER APPLICATION COMPANY (BLOAPCO) www.BloApCo.com BloApCo has served the corrugated industry since 1933 with a variety of scrap handling solutions, including Hori- zontal Floor Shredders, Trim Cutters, and Material Handling Fans and Conveying Systems. BloApCo Shredders allow for continuous shredding and pneumatic removal of sheet waste stacks of all sizes, roll slab, cores, and carton scrap.
CORRUGATED MACHINERY SPECIALISTS www.cmsretrofits.com
Leading manufacturer and installer of quality retrofits, up- grades and replacement parts for S&S and Prime Flexo Folder Gluers. Specialists in reconditioning of S&S Flexo Folder Gluers, including ink, air and electrical systems.
CORRUGATOR BELT SERVICE LLC www.corrugator.com
Serving the corrugated box industry since 1991, Chicago- based Corrugator Belt Service LLC maintains corru- gator belts for peak board quality and performance.
32 October 19, 2026
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