Housing-News-Report-August-2017

HOUSINGNEWS REPORT

SECTION TITLE

CLIENT CORNER

LEVERAGING REAL ESTATE DATA TO IDENTIFY, UNDERSTAND AND ENGAGE AFFLUENT CONSUMERS

BY ARUP BANERJEE, CEO, WINDFALL DATA

What is your elevator pitch / 30-second sound bite for Windfall? Based in San Francisco, Windfall is a data company that is changing the way data-driven organizations identify, understand, and engage affluent consumers. The company was founded by seasoned executives with deep- domain experience in data and data science. Utilizing deterministic data sets and proprietary algorithms, Windfall focuses on providing actionable consumer financial data.

Windfall models out the net worth of affluent consumers with more than $1 million in wealth. In addition to net worth, we also provide additional household-level data (we call them triggers /signals) so that our customers can analyze their existing customer base and acquire net-new customers through omnichannel marketing.

points across 50+ data sources on a weekly basis. Since we update our models each week, we need to get the most up-to-date, accurate information possible. ATTOM sends Windfall data on a weekly basis with updates to both recorder and assessor records that we leverage in our machine learning models. Since Windfall models net worth on a household level, real estate data is incredibly valuable to us to ensure

How does Windfall utilize ATTOM data? Windfall processes billions of data

17

JULY 2017 | ATTOM DATA SOLUTIONS

Made with FlippingBook Online newsletter