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features a series of discussion opportunities to engage with underrepresented demographics, as well as reassess, evaluate and improve workplace culture. This card deck is available for download on the website here. was designed and is hosted by NWABrand. Zweig Group, three times on the Inc 500/5000 list, is the leading research, publishing, and consulting resource for the built environment. The firm provides strategy, mergers and acquisitions, business valuation, ownership transition, marketing, business development, market research, financial management, project management, recruiting and executive search services nationwide. Zweig Group also provides a comprehensive suite of products including industry reports and surveys, executive training, and business conferences covering virtually every aspect of AEC firm management. Headquartered in Fayetteville, Arkansas, and Dallas, Texas. The firm’s mission, elevate the industry, has five tenets: promote, diversify, educate, change, and celebrate. Zweig Group’s vision is to facilitate action in pursuit of elevating individuals, firms, and thus the industry. More than a mission, this is a movement to advance the AEC profession, creating a world that celebrates the built environment and recognizes its impact on individuals, communities, and commerce. For more information, visit or call 800.466.6275.

ELEVATEHER™ LAUNCHES NEW WEBSITE Zweig Group’s ElevateHER™ program has launched a new website dedicated to providing solutions to combat recruitment and retention issues while ensuring equal opportunities for everyone in the AEC industry. In addition to providing information about the ElevateHER™ program, this new website showcases ElevateHER™ project team resources for the industry and provides a place to connect and interact with others. From March to October of this year, Zweig Group’s ElevateHER 2020 Cohort members worked in smaller project groups on self- chosen focused topics with an end goal of a focused deliverable designed to be shared with the rest of the industry at Zweig Group’s

ElevateHer symposium and Elevate AEC Conference. Project topics ran the gamut including methods to support individuals in the industry at all stages and phases of their life, addressing conflict and implicit biases, designing career paths, awarding and incentivizing diverse projects and firms, and much more. The website was spearheaded by project team, “WeRise,” comprised of Blake Calvert, Janki DePalma, Jacqueline Devereaux, Elide Pantoli, Dara Davulcu, Susan Dawson, Ginger Lacy, Susan Osterberg, Jennifer Porter, Jason Pereira, and Veronica Porter. One outcome from Team WeRise was a deck of 24 cards to encourage engaged employees. Created in partnership with industry leaders, it

CHAD COLDIRON, from page 1

❚ ❚ Empathy burnout. This can happen when anyone devotes so much time trying to deeply relate to the problems and stress of others that they forget to care for themselves. Keep an eye on your staff’s PTO bank and make sure they are getting the most out of it. Many people have fallen into the habit of staying in this year and are not using their PTO. ❚ ❚ Forty hours. It’s important to recognize that no one is expecting you to be sitting in front of your computer from 8 a.m. to 5 p.m. all day long. There are times when work productivity in the office is low but culture is being built and that is perfectly fine. Find a schedule you enjoy and that also works well with your team. We’re not robots – yet. ❚ ❚ Show face. Video communication tools are becoming extremely popular for a reason. Much of that reason is because it helps a lot of us communicate better. I’d suggest turning your camera on when possible and engage those you are working with. I don’t think most mind seeing an unruly child or pet on the screen. ❚ ❚ Keep communicating! Employees across the AEC industry have ranked communication as one of the most improved areas at their firm during the pandemic. Leaders must recognize this and not let it go to waste. Keep investing in technology that will make your employees’ lives easier at home. One last thing – remember to afford some extra grace where you can and to care for one another as we head toward the end of the year. Everyone is going through something new right now. CHAD COLDIRON is director of executive search at Zweig Group. Contact him at ccoldiron@

PO Box 1528 Fayetteville, AR 72702

Chad Clinehens | Publisher Sara Parkman | Senior Editor & Designer Christina Zweig | Contributing Editor Liisa Andreassen | Correspondent Email: Online: Twitter: Facebook: Published continuously since 1992 by Zweig Group, Fayetteville, Arkansas, USA. ISSN 1068-1310. Tel: 800-466-6275 Fax: 800-842-1560 Issued weekly (48 issues/year) $250 for one-year print subscription; free electronic subscription at © Copyright 2020, Zweig Group. All rights reserved.

© Copyright 2020. Zweig Group. All rights reserved.


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