Tennent's Direct Christmas Drinks 2024

Get your venue drinks-ready for Christmas 2024 with our festive guide, packed full of merry serves, ranging advice, and inspiring insights.

2024 CHRISTM S DRINKS

CHRISTM S

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Get your venue drinks- ready for Christmas 2024 with our festive guide, packed full of merry serves, ranging advice, and inspiring insights. Research from PROOF Insight has found that Christmas bookings are 54% higher than last year , with corporate and large group bookings up 38% . With Christmas Day falling on a Wednesday this year, there is also an opportunity for venues to boost their sales with the extended festive weekend and social gatherings spreading out across the week before.

Christmas is all about those BIG celebrations

1-8

Sip & Sleigh

9-13

The Retro Revival

14-18

It’s a Wine-derful Life

19-24

We’ve put together this guide to help you make the most of the season with product trends, festive serves, and delightful food pairings.

We also have a whole host of incredible promotions across our range to help you save on stock, so keep an eye out for some amazing deals when you order online with Tennent’s Direct.

Sparkling wines for sparkling celebrations

There are so many great sparkling wines available that hold their own against Champagne, so look to extend your fizz offer this Christmas and introduce some award-winning English Sparkling or alternative bubbles

made in the Traditional Method. Christ mas

is all about those BIG celebrations From the work Christmas party to friends reuniting, it’s likely that people will be planning at least one big night out this festive season.

For those groups looking to start the night off with a pop of fizz, introduce them to Graham Beck Brut NV – full of light yeasty aromas, fresh lime on the nose and rich creamy complexity on the palate. Made in the Cap Classique method , this South African bubbly can be a perfect alternative to Champagne for customers looking to try something new.

Whether it’s the whole office coming together, big groups out for a party, or a girls’ night full of merry moments, those planning visits to the on-trade are seeking memorable experiences and are more willing to pay a little extra for the perfect festive moments. Make your venue the place to be this Christmas and serve a range of drinks that will make any celebratory occasion one to remember!

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On-trade volumes of English sparkling wine are up 6.4% year-on-year.

TOP TIP: Serve your magnums by the glass at the table to add some theatre to your customers’ night out.

Full of charm and audacious spirit, Harlot Brut NV is a Charmat Method sparkling wine from England that’s perfect for injecting some fun into your festive wine list. The sweeter taste profile is ideal for the new generation of wine drinkers, who prefer softer, more approachable flavours.

Scale up and go for gold with Bottega Gold Prosecco Brut Magnum . With an already eye-catching gold bottle, add some wow-factor to your customers’ celebrations and serve Bottega Gold in magnum format. It’s perfect for big groups out for big celebrations!

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In the premium spirit

The importance of low and no

TOP TIP: Make sure your festive menu or package deals spotlight a breadth of

1-in-3 visits to the on-trade are now alcohol-free, making it important to have a varied and enticing low and no alcohol offering in your venue. Whether your customers are limiting their alcohol intake over the festive season, are the dedicated driver, or just staying tee-total by choice, draw attention to your alcohol-free serves by making sure they are visible on your bar and spotlighted in your menu.

Pre-planned nights out are full of anticipation and excitement. People are out to treat themselves. Spotlight your premium spirits and wines through staff recommendations, menu nods or specially created cocktails. Offer your customers the perfect blend of tradition, premium quality, and innovation with Belvedere Organic Vodka - the world’s first luxury Polish vodka. Crafted from 100% organic rye and drawing on a 600-year-old Polish vodka-making heritage, it embodies a distinctive taste and character. Whether you’re using it to uplift classic cocktails or inspiring your mixologists to create new masterpieces, this exceptional vodka delivers sophistication in every glass.

non-alcoholic options, from alcohol-free sparkling wine, to mocktails and premium low-alcohol beers.

Born in Tokyo in 1987, Asahi Super Dry redefined the beer category and introduced the world to a new “super dry” taste in beer. Asahi Super Dry 0.0% is a premium, alcohol-free sip that

delivers the same crisp and refreshing Asahi Super Dry taste, without the alcohol.

Or transport your customers to Italy with Peroni Nastro Azzurro 0.0%, crafted with passion and flair to create a refreshing alcohol-free beer that has a delicate balance of bitterness and subtle citrus aromatic notes.

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Beer, cider and celebrations

Where would a big night out be without some favourite beers and ciders?

Cider is a great choice all year round and Orchard Pig’ s West Country apple cider is ideal for the festive season – with less bubbles and more flavour, it’s the perfect food pairing partner. Whether your customers prefer something crisper and zestier, like Reveller, or prefer something on the drier side, like Truffler , there’s an Orchard Pig for everyone.

Bring a taste of the Alps to your tables with Menabrea Italian Alpine Birra. Well-balanced, with a full and refined taste, Menabrea Bionda is perfect for enjoying with friends during the festive season. And for those who aren’t drinking alcohol, offer Menabrea 0.0% – packed with all the flavour and rich colour of Menabrea Bionda, just alcohol-free!

TOP TIP: Get your customers into the party spirit by offering a bucket of ice-cold beers and cider.

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“Sleigh” your Christmas

serves this year with our

festive cocktail inspiration!

37% of customers say they enjoy a mix of both premium serves and value cocktails. Encourage your bar staff to offer a trade up – customers are more likely to pay extra for a better-quality drink when out celebrating.

51% say the appearance of their cocktail is as important as it tastes. Use interesting glassware and fresh garnishes to make for Instagrammable moments.

Appeal to those who like to experiment with twists of the classics and trending spirit serves. A venue’s signature serve is often the go-to drink of choice – with 33% of customers saying they’d choose one. Avoid a queue at the bar with an easy to make signature serve.

1 in 3 customers love to try a new cocktail when out in the on-trade.

TOP TIPS

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ABSOLUT VANILIA POLAR ESPRESSO MARTINI 25ml Absolut Vanilia Vodka 25ml Kahlua 10ml Chocolate Syrup

HAVANA CLUB GOLDEN SWIZZLE 50ml Havana 7 50ml Pineapple Juice 25ml Lime Juice 25ml Orgeat Dash of bitters

50ml Espresso 3 coffee beans

In a highball glass, build ingredients over ice. Add a dash of bitters to top.

Shake all ingredients, other than the coffee beans, over ice. Strain into a coupe glass. Garnish with 3 coffee beans.

ALTOS PLATA SANTA MARGARITA 50ml Altos Plata 25ml Lime Juice 25ml Cranberry Juice 15ml Pomegranate Syrup

JAM SHED MULLED WINE 750m l Jam Shed Shiraz 50g Light brown sugar 2 Oranges 1 Thumb Ginger 4 Cloves 2 Cinnamon sticks

Prepare a rocks glass with a sugared rim. Shake all ingredients with ice and strain.

2 Star Anise Orange slice

Combine Jam Shed Shiraz with the orange zest, ginger, spices and sugar. Stir orange zest, ginger, spices and sugar into the wine. Cook over a moderate heat until simmering. Remove from the heat, cover and leave to stand for 10-15 minutes. Reheat gently before ladling into mugs.

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The retro

MAGNERS MULLED CIDER 1.5 litres Magners Original 7 tbsp Calvados 400ml Apple Juice 75g Dark Brown Sugar Zest 1 Orange, pared into strips 4 Whole Cloves 2 Cinnamon sticks, broken in half 1 tbsp Allspice Berries Pour the Magners, Calvados, apple juice and sugar into a large saucepan. Gently heat to mull. Add the orange zest and spices, and once simmering, turn down to a low heat for 25 mins. Ladle into mugs.

REVIVAL Christmas is a time of nostalgia, where family and friends come together to celebrate cherished traditions throughout the season. This year, we’re noticing a strong trend towards all things retro across the on-trade. Research has found that 63% of consumers say they enjoy food and drink that makes them feel nostalgic, and this is particularly prevalent among younger consumers who express an interest in “fauxstalgia” meaning the desire to experience things they were not old enough or even alive to enjoy the first time.

Christmas is the perfect opportunity to tap into your customers’ love for tradition by tailoring your venue and drink offerings to those seeking a nostalgic festive experience.

GLENMORANGIE OLD FASHIONED 50ml Glenmorangie Lasanta 12-year-old 1 tsp Demerara sugar 3 dashes bitters Cinnamon stick and orange twist

Gen Z and Millennials are the most nostalgic age group, with 15% of Gen Zs and 14% of Millennials saying that they’d prefer to think about the past rather than the future.

Add ingredients to a tumbler glass. Stir to dissolve sugar, then fill with cubed ice. Stir to chill, then garnish with cinnamon stick and orange twist.

71% of customers like to see seasonal drinks offered at Christmas.

Sources: CGA Mixed Drinks Q3 2023; CGA Mixed Drinks Report Q1 2024

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A cosy, toasty Christmas

52% of customers are attracted to venues that serve food and drink that evokes a sense of nostalgia. Use this to your advantage by offering homely, hearty meals alongside classic sips for those extra special cosy catchups, where spending quality time in the right atmosphere matters.

Add some timeless luxury to your wine lists with this

Châteauneuf-du-Pape from Clos de L’Oratoire des Papes. This elegant wine, rooted in tradition, is a perfect match for festive dining. Its silky finish and fine tannins make it a versatile companion for beef, spicy dishes, truffles, or a cheese assortment to round off a festive meal.

Create a warm, inviting atmosphere with classic

The iconic Stone’s Original Green Ginger Wine is one of the world’s oldest surviving alcoholic bever- age brands and is still made to the same recipe by blending the finest quality raisins and pure ground ginger.

We’re sure its strong aromas of ginger will spark some memories of Christmases past for your customers. A perfect toasty tipple for a chilly day, serve on its own or get creative by mixing it up into some festive cocktails.

decorations, traditional music, and timeless holiday flavours that transport your guests back to the magic of past celebrations.

73% of consumers say they enjoy things that remind them of their past.

Clos de L’Oratoire des Papes, Châteauneuf-du-Pape Rouge, Rhone Valley, France

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Make it a

Retro Sips

to remember Christmas

Vintage cocktails are making a comeback, with both bartenders and customers rediscovering the delights of these classic serves. In 2024 “retro” cocktails have gained popularity again, with trending Google searches for drinks like “Cosmopolitan Cocktail”. When crafted with high-quality ingredients, classic cocktails offer a sophisticated simplicity that consumers love. This festive season, seize the opportunity to put a holiday twist on these timeless drinks with creations like the O’Holy Old Fashioned, Negroni Nutcracker, and Dashing Daiquiri. Ensure your bar staff are expertly trained in mixology techniques to deliver the highest quality drinks and elevate the festive experience for your guests.

Partygoers who once settled for a pub and a pool table are now gravitating towards high-tech darts bars, shuffleboard tournaments, pub quizzes, boozy bingo, and immersive board games.

Glenfiddich 12-Year-Old is the world’s most awarded single malt. Aged for 12 years in American and European oak casks and distilled from highland spring water since 1887, it has a unique freshness, with lots of light and fruity flavours. Ideal for those seasoned sippers or as a special twist in the classic Old Fashioned.

historic strain of yeast, this iconic beer creates special memories from one generation to the next. Tennent’s is more than just a great lager—it’s a national treasure.

Help your customers create moments of escapism by reviving quirky pastimes and simple activities that bring people together, allowing them to disconnect from the outside world and enjoy festive togetherness.

A staple in Scotland and cherished by many, no Christmas celebration is complete without Tennent’s Lager. Brewed with fresh Highland water from Loch Katrine, exceptional Scottish malted barley, hops, and a unique

Source: Hotelier CLH 2024; CGA 2023; CGA 2024; PROOF Insight 2024

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ELF – Spaghetti One of the best-loved Christmas films of the early 2000s, we’re sure offering an ELF-themed menu will grab the attention of younger wine drinkers in the Millennial and Gen Z crowds. While we don’t recommend a maple syrup spaghetti dish, get inspired for some pasta pairings with these wines.

life It’s a wine-derful

Bottega Rose Gold, Prosecco DOC, Veneto, Italy

Osado White Malbec, Mendoza, Argentina

Malbec like you’ve never seen it! Fresh and vibrant citrus fruits combine with floral notes and an herbaceous character, leading to a smooth finish. Delicious with creamy pasta dishes.

Full of juicy red berry flavours, white flower aromas and persistent soft bubbles, this pink prosecco is a perfect match with a seafood linguine or creamy carbonara.

From screen to table, check out some of our Christmas film-inspired food and wine pairings.

As customers seek more from their experiences when eating and drinking out in the on-trade, venues can get creative in how they can entice more people in this festive season through themed events or special menus. Inspired by some of the most iconic Christmas films and books, we’ve paired some of their memorable festive dishes with superb wines from our portfolio. Read on and get inspired for your non-traditional Christmas menu!

Harlot Brut Rosé, Kent, England

Full of aromas of English pears, red apples and strawberries that tantalise your senses, this sparkling English rosé can handle the acidity of tomato-based pasta sauces, adding a touch of sweetness and depth.

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Home Alone – Pizza Simple. Understated. Perfect. If pizza is good enough for Kevin, it’s good enough for your customers too. It suits casual outings or family gatherings and taps into the trend of nostalgia we’ve seen people crave from their on-trade visits. Whether it’s the classic Margherita or something more Christmas themed, find inspiration for your perfect pizza and wine pairing.

A Christmas Carol – Roast Turkey

As the subject of countless films, plays, and adaptations, Charles Dickens’ A Christmas Carol is perhaps the most long-lived Christmas story in history. While your turkey offering needn’t be a symbol of atonement like it was for Ebenezer Scrooge, you’ll surely have this classic Christmas dish on your menu. And of course, some delicious wines to pair with it!

Yealands Estate Single Vineyard Pinot Noir,

Kleine Zalze Vineyard Selection Chenin Blanc,

Viña Real Barrel Fermented Rioja Blanco, Rioja, Spain Beautifully balanced with pure, floral and citrus aromas leading into a rounded, creamy, rich palate. It’s just perfect with chicken and pork roasts with a rich creamy sauce. Errázuriz Wild Ferment Chardonnay, Casablanca Valley, Chile A fresh, tropical fruit flavoured Chardonnay with a refreshing citrussy acidity makes this the perfect partner for roast pork dishes.

Stellenbosch, South Africa

Marlborough, New Zealand

A bright, ruby hued wine with aromas of black cherry, violets and savoury spice on the nose. The ultimate ‘pair-with-anything’ grape, serve alongside a perfectly crisp wood-fired pizza. Journey’s End The Pastors Blend, Coastal Region, South Africa This red blend displays a complex bouquet of rich, dark red fruit aromas and its richness makes it exceptional when served alongside a pizza packed with meaty toppings.

This elegant, full-bodied wine holds up well with rich meats and perfectly roasted veggies typical of a traditional Christmas dinner.

Bolla Valpolicella Classico, Veneto, Italy

Complex, with a fine perfume of red and black cherry, plum and notes of cinnamon and nutmeg. The versatility of this wine makes it a great companion to pizza toppings including cheese, mushrooms and red meats.

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The Grinch – Roast Beast (beef)

Love Actually – Banoffee pie

Journey’s End V1 Chardonnay, Coastal Region, South Africa

Round off your festive feasts with this delicious dessert, paired with even more delicious wines. One of the dishes featured in the iconic 2005 film Love Actually, Banoffee Pie is sure to be a real crowd-pleaser.

“And he, he himself...the Grinch...carved the roast-beast!”

A rich and complex Chardonnay, with aromas of tropical fruits and citrus. The flavours of this refreshing white won’t overpower the delicate banana and sweet caramel of the pie.

How The Grinch Stole Christmas is an iconic book by Dr. Seuss that’s been adapted into lovable films. While the main ingredient for ‘roast beast’ isn’t defined in the book, we’re sure serving some tasty roast beef will hit the mark for your customers’ Christmas feasts. Pair with some of these wines for a deliciously memorable dining experience!

Gerard Bertrand Cigalus Organic Red, Languedoc-Roussillon, Francee So lush and opulent with velvety tannins, the organic Cigalus is perfect with roasted red meat, poultry, or ripened cheeses.

Cockburn’s Fine Ruby Port , Douro, Portugal Port and Christmas go hand- in-hand. This perfectly sweet Ruby port is sure to add a sophisticated and memorable finish to any meal. The new ‘go-to’ to bring fun and flavour to your winter nights!

Columbia Crest Grand Estates

Alamos Mountain Malbec, Mendoza, Argentina

Moët & Chandon Brut Impérial, Champagne, France Round off the festive feast with this classic Champagne. This satisfying sip has a smooth enveloping texture and fine bubbles that will dance on the palate alongside the creamy Banoffee Pie.

Cabernet Sauvignon, Washington State, USA This bold Cabernet Sauvignon displays great complexity and structure. With a long velvet

A Malbec filled with aromas of ripe dark berry fruit and notes of sweet spice and a touch of leather. The finish is long and persistent with soft, sweet tannins – a delightful companion to roasted dark meats.

finish, its unmatched when paired with grilled lamb or braised short rib.

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Huge range of Scotland’s favourite drinks

All drinks, one truck, one invoice

Market leading promotions

Great value all year round

Online ordering 24/7

Unique insights that help shape what Scotland is drinking

Local depots that service all of Scotland

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