“Sleigh” your Christmas
serves this year with our
festive cocktail inspiration!
37% of customers say they enjoy a mix of both premium serves and value cocktails. Encourage your bar staff to offer a trade up – customers are more likely to pay extra for a better-quality drink when out celebrating.
51% say the appearance of their cocktail is as important as it tastes. Use interesting glassware and fresh garnishes to make for Instagrammable moments.
Appeal to those who like to experiment with twists of the classics and trending spirit serves. A venue’s signature serve is often the go-to drink of choice – with 33% of customers saying they’d choose one. Avoid a queue at the bar with an easy to make signature serve.
1 in 3 customers love to try a new cocktail when out in the on-trade.
TOP TIPS
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Visit www.tennentsdirect.com to make an order
Visit www.tennentsdirect.com to make an order
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