The retro
MAGNERS MULLED CIDER 1.5 litres Magners Original 7 tbsp Calvados 400ml Apple Juice 75g Dark Brown Sugar Zest 1 Orange, pared into strips 4 Whole Cloves 2 Cinnamon sticks, broken in half 1 tbsp Allspice Berries Pour the Magners, Calvados, apple juice and sugar into a large saucepan. Gently heat to mull. Add the orange zest and spices, and once simmering, turn down to a low heat for 25 mins. Ladle into mugs.
REVIVAL Christmas is a time of nostalgia, where family and friends come together to celebrate cherished traditions throughout the season. This year, we’re noticing a strong trend towards all things retro across the on-trade. Research has found that 63% of consumers say they enjoy food and drink that makes them feel nostalgic, and this is particularly prevalent among younger consumers who express an interest in “fauxstalgia” meaning the desire to experience things they were not old enough or even alive to enjoy the first time.
Christmas is the perfect opportunity to tap into your customers’ love for tradition by tailoring your venue and drink offerings to those seeking a nostalgic festive experience.
GLENMORANGIE OLD FASHIONED 50ml Glenmorangie Lasanta 12-year-old 1 tsp Demerara sugar 3 dashes bitters Cinnamon stick and orange twist
Gen Z and Millennials are the most nostalgic age group, with 15% of Gen Zs and 14% of Millennials saying that they’d prefer to think about the past rather than the future.
Add ingredients to a tumbler glass. Stir to dissolve sugar, then fill with cubed ice. Stir to chill, then garnish with cinnamon stick and orange twist.
71% of customers like to see seasonal drinks offered at Christmas.
Sources: CGA Mixed Drinks Q3 2023; CGA Mixed Drinks Report Q1 2024
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Visit www.tennentsdirect.com to make an order
Visit www.tennentsdirect.com to make an order
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