AURA - MAGAZINE BY ALLURE - 24-25

A s EMEA (Europe, the Middle East, and Africa) continues to forge ahead in an increasingly interconnected world, it has become a beacon for global brands seeking to expand their presence in vital and growing¹ economies. e region stands out for its diverse and growing market,² underpinned by a highly skilled and versatile workforce. However, the journey to establishing a successful footprint in EMEA demands a nuanced understanding of the region’s intricate dynamics, particularly when it comes to delivering oce design projects. EMEA is an alluring market, and US brands looking to expand or extend within it need to be aware of the challenges and potential solutions associated with executing projects there.

and manufacturers in global real estate and facilities management. ey noted that while managing a US portfolio allows for leveraging global or country-specic contracts that optimise pricing, lead times, schedules, and materials, this leverage can oen be lost when dealing with individual European countries. Despite the potential downsides, such as higher costs due to ination in Europe, working with local suppliers supports local economies and sustainability. “e goal of every project overseen by our corporate team is to create dynamic, engaging work environments. Specically in Europe, we want to incorporate a lot of local kinds of elements,” they said. ey pointed out that in Europe, there is a signicant emphasis on health and safety, cost-eciency and sustainability. is focus is so pronounced that the involvement of specialised consultants in these domains is

DELIVERING PROJECTS IN THE US VS. EMEA e Director of Global Real Estate and

Facilities at a nancial rm – one of the most respected names in global nancial services and the world’s leading nancial advisory and asset management rm – is a coveted expert in the international property market, and how to nd success in it. ey provided Allure with indispensable insight into the complexities and benets of working with local suppliers

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