EXPANDING IN EMEA
strongly advocated for in projects. In contrast, they observed that in the United States, these areas do not always receive equivalent prioritisation. According to them, the project delivery processes can vary signicantly between regions. For example, HVAC standards dier between the US and Europe, which can lead to misunderstandings about project specications. is underscores the importance of being open-minded and educated about local customs and regulations. For brands and project leaders, understanding and accommodating these local dierences is crucial for creating suitable working environments for local colleagues and ensuring project success. One way of doing this is using technology to align construction drawings, processes, and materials, which can be uploaded and translated into any language. eir solution? Finding reliable, knowledgeable local partners who can serve as trusted on-the- ground allies. In the expanding or extending stage, brands need to prioritise establishing mutual respect and trust, manage expectations eectively at all levels, and remain adaptable
“Find a good set of valued partners that are local on the ground that could be your eyes and ears that are knowledgeable”
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