EXPANDING IN EMEA
43% of individuals aged 25 to 34 within the EU possess a tertiary-level education
1 5% 448 million population in the EU
of the world’s GDP is held by Europe
represents one of the largest economies globally, contributing more than 15% to the world’s GDP. is economic might is augmented by the continent’s substantial consumer base. With a population of approximately 448 million in the EU alone, brands have access to a vast array of customer segments. e diversity of this market – from the tech-savvy consumers of northern Europe to the emerging middle classes in Eastern Europe – provides numerous entry points and growth opportunities for businesses. EMEA boasts a well-educated and highly skilled workforce, making it an attractive destination for businesses looking to tap into human capital. According to Eurostat, around 43% of individuals aged 25 to 34 within the EU possess a tertiary-level education. Additionally, the continent is home to some of the world’s top universities and research centres, producing a steady stream of talented graduates every year. is prociency is particularly notable in elds such as engineering, design, and information technology, which are crucial for progressive o ce design and innovative workplace solutions. European markets are an attractive goal because European cities go with the grain of what employees and occupiers want: excellent public transport links, a wide variety of high-quality food and drink and retail options, and a sustainable ecosystem in which employees can walk and cycle and occupiers are able to lease sustainable o ces. Expanding or extending into EMEA markets oers several signicant benets, making it an attractive proposition for US businesses. e key
to mitigate risks and unforeseen circumstances. Flexibility and strong partnerships are essential for maintaining timetables and controlling costs. “I would say nding a good set of valued partners that are local on the ground that could be your eyes and ears that are knowledgeable – that is by far the best way to come together and have that common goal,” they told AURA . Regarding the rm’s approach to hybrid working, they appreciate the need to come into the physical o ce to innovate, collaborate, and mentor younger generations. As such, the rm has adopted a co-ordinated hybrid approach with dedicated o ce days, adapted to each region depending on local need. During the expansion and design process, due diligence with users is important to understand their needs and build the right spaces for local users. is not only optimises your spending, but it also respects diering work cultures.
EMEA: A HOTBED FOR BUSINESS EXPANSION
It’s easy to see why companies expand into EMEA. e region’s market size is impressive. According to EuroStat,³ the European Union
AURA
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