CASE STUDY
“The central area is dedicated to collaboration between teams”
LEFT TO RIGHT The design incorporates different types of meeting areas for collaborative and individual work
very attractive with a lot of advantages – notably the courtyard and the calm areas behind the bustling and vibrant Boulevard Haussmann and opera sector,” says Simon Williams, Director of Tenant Representation at JLL. Once research on the new location was nalised, JLL connected Moody’s with Allure to take care of the design of the internal spaces. ADVICE AND SOLUTIONS From the beginning, Allure established a relationship of trust and empathy with the client, while the dene, design, and deliver process allowed Allure to clarify the objectives, the challenges, and the core principles, as well as understand the client’s new brand identity and company culture. “is project represented an opportunity for us to fundamentally rethink what a Moody’s oce should be in this day and age,” says Peter Smith, Senior VP of Global Real Estate at Moody’s. roughout, Allure was mindful of the trends that Moody’s identied as relevant to them, and incorporated solutions into the space. For example, the growing trend towards teamwork is reected in the layout. Dierent departments are distributed around the edges of the workspaces to take advantage of the bright, natural light. Meanwhile, the central area is dedicated to collaboration and exchanges between the various teams, encouraging cross- functionality and strengthening the sense of belonging. e brand culture places high value on wellbeing, which was another reason to position workstations near windows. “We’ve put all the workstations in the daylight. We did a lot of research on lighting – the client wanted a contrast with the historical aspect of the building and to have a very modern twist with the lights,” adds Marine Esteban, Senior Designer at Allure.
to create a path so that visitors can be welcomed when they come into the oce at the reception desk and then they can go into a VIP waiting room,” continues Marine. “Aer that, they’re welcomed into the historical meeting rooms, demonstrating the Parisian aspect of the international Moody’s company.” e overall concept was to create a so and welcoming atmosphere for clients, but also for talent attraction and retention – another key trend – giving life to an exciting oce space that would attract employees by incorporating lots of light, natural textures such as linen and wood, and by playing with curved shapes, both in the furniture and in the spatial arrangements. Materials were chosen with a focus on their recyclability, as well as nishes with a low solvent concentration to acknowledge the importance of sustainability to the workforce. PROJECT EXECUTION Allure’s team of workplace strategists, architects, designers, construction and project managers worked closely with the JLL and Moody’s teams, progressing together and
e client experience was another key consideration, with a logical ow throughout the space. “We needed
AURA
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