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NAVIGATING UNCERTAINTY
HENRI BERNABÉ explores how Allure helps clients respond to marketplace challenges and what it means to be a valuable strategic partner
Companies are grappling with the transformation of the workplace in the post-Covid era, looking to identify new strategies and ways of working to motivate employees to commute to the o ce. It is paramount that architects understand each client’s business and unique culture, how people collaborate and what is important for everyone in the o ce. rough an exploration process with all stakeholders, opportunities should be identi ed to support new ways of working in alignment with company culture, which is applied to the physical space. From the start, change management should be engaged with stakeholders, and carried through and beyond the project’s life cycle. Cost management is a global challenge. Most clients look to understand how to navigate ination and rising construction costs throughout Europe. Prices have surged in most central business districts across EMEA, which makes it complicated for companies that need to remain in city centres to attract talent. Our cost estimating team eliminates this stress – once a location is identi ed, and in collaboration with our design team, they provide a progressive cost analysis as design evolves, leveraging technology. is mitigates risks in every country, minimises change orders upfront, and accelerates project delivery. From our strategic collaboration with international companies, we understand the importance of a centralised and streamlined communication strategy. To support clients – whether in France or abroad – with their EMEA assets, our team assigns one point of contact (POC) to support client needs throughout the region. e assigned POC is responsible for portfolio and project management, from pre- to post-project delivery. Despite the transformation happening in today’s marketplace, which presents disrupting challenges for the corporate real estate industry, our team has the expertise, agile mindset, and bespoke approach to help clients navigate uncertainties. Let’s nd comfort in discomfort together.
A specialist in the French corporate real estate sector, Henri Bernabé joined Allure in 2024 after working at global real estate services firm Cushman & Wakefield and coworking operator Wojo. He leads business for the development of the global accounts in the French market.
F rench philosopher Voltaire famously said: “Uncertainty is an uncomfortable position. But certainty is an absurd one.” At Allure, we believe there is no straight answer to today’s EMEA workplace challenges. Each client is di erent. As such, we take a unique and agile approach to address market uncertainties. Although European at heart, we o er global thinking, with in-depth knowledge and expertise of EMEA market complexities. Corporate end users from other regions where the workplace is more homogenous might be unaware of the di erences between European countries and local cultural challenges. Allure bridges this gap with roots in those markets to support clients. Before corporate end users start looking into a move, expansion or relocation, the conversation should be brought up to a portfolio consultancy level. is is to understand the vision and goals for their project in a selected country, and to support business case approval before or during site selection. Once a site is identi ed, objective and independent architectural counselling should be provided to support location and building analysis consultancy services.
“Our firm and people offer global thinking, with in-depth knowledge and expertise of EMEA market complexities”
AURA
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