WELCOME
WELCOME TO OUR INAUGURAL ISSUE
W e would like to take a moment to welcome you to the debut issue of AURA , our new editorial project aimed at lighting the future of people, brands, and spaces. is new venture stems from our deep passion for transforming o ce spaces into vibrant hubs of creativity and productivity. Since 2011, Allure has built a reputation for designing and delivering future-proofed environments for global brands in Europe. Our ability to overcome challenges in the EMEA region is a result of our combined knowledge and experience. We specialise in cra ing bespoke o ce environments that seamlessly blend functionality with innovation. With each one of our projects, we embark on a journey that begins with a strategic approach and culminates in the realisation of unique design and architecture concepts. But our commitment extends way beyond aesthetics: we strive to create spaces that resonate with the DNA of our clients, enhancing their brand identity and company culture. So, why AURA ? By dictionary de nition, aura means: “ e distinctive atmosphere that seems to surround and be generated by a person, thing, or place.” For us, AURA is all about enhancing the workplace experience as our goal is to give life to environments that reect the unique needs of our clients. In fact, at Allure, we are convinced that today’s workplace design lies in the deep understanding of the brand, the people and the architectural space that surrounds them – for us, AURA represents the holistic approach to enhance the human experience in the workplace.
e purpose of this magazine is to serve as a beacon of knowledge and inspiration within the realm of commercial real estate and o ce space design, providing you with insights and meaningful conversations with professionals and key opinion leaders who share our passion for excellence in workspace strategy and design. As the corporate real estate landscape evolves, the demand for innovative, exible and cutting-edge solutions is at its peak. For international companies looking to expand their presence in Europe, navigating the intricacies of the EMEA real estate market can be challenging. In this inaugural issue, we explore a spectrum of topics designed to enlighten and inspire. From exclusive interviews with industry experts to deep dives into emerging workplace trends, each article is cra ed to deliver valuable content and thought-provoking perspectives. We recognise the challenges of today’s corporate environments and by adapting to new work paradigms, fostering collaboration and optimising space utilisation, we aim to address these challenges head-on through this editorial project, oering practical solutions and visionary concepts. We are thrilled to invite you to embark on this journey with us and rede ne together the standards of o ce space design, setting new benchmarks within our industry. ank you for joining us on this exciting venture!
e Allure Team
AURA
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