WORKPLACE SPACE
SPACE Scenario planning and forecasting help
explore various growth trajectories and spatial needs. Comprehensive location analysis and thorough building analysis ensure the new space meets functional requirements and supports long-term scalability. Sustainability and wellness considerations, along with robust technological infrastructure, are critical to creating a future- proof, adaptable workspace. REGIONAL VARIATIONS Europe is a prime market for global brands due to its large, auent population, advanced infrastructure, high living standards, and consumer-centric culture, but the stay vs. move decision varies markedly across the continent. “For the EMEA region, we nd that the approach varies signi cantly by individual region due to di erences in economic conditions, real estate market dynamics, regulatory/tax environments, labour market conditions, infrastructure/accessibility, and cultural/environmental factors,” Justin explains. “High-demand markets like the Paris CBD, for example, may make relocation cost-prohibitive, while regions with higher real estate vacancy rates could encourage moving. Regional nuances – including geopolitical stability – impact the decision-making process, necessitating a tailored approach for each geographical area to ensure alignment with organisational goals.” CENTRAL EUROPE Encompassing countries such as Germany, Austria, Switzerland, Poland, Czech Republic, and Hungary, Central Europe is characterised by heightened economic activity and well- developed urban centres. is contributes to a highly competitive real estate market, particularly in capital cities such as Berlin, Vienna, Warsaw, Prague, and Budapest.
ese cities have strong and diversi ed economies, attracting domestic and international businesses. ey’re also
experiencing population growth, both through natural increase and migration, which adds pressure to the housing and commercial property markets. For example, in Warsaw, o ce rental prices have consistently risen, with prime locations seeing prices up to €27 per square metre per month, according to JLL.¹ High occupancy rates and rising rents can make relocation to this region potentially challenging. Businesses already based here may lean toward renovating existing spaces to maximise e ciency and sustainability, rather than assuming the high costs associated with moving. NORTHERN EUROPE In Northern Europe, particularly in regions such as Scandinavia, emphasis is placed on sustainability² and innovative workspace designs. According to a 2022 report by Newsec,³ more than 70% of newly developed o ce spaces in Stockholm feature exible design elements to support coworking and adaptable work routines. Companies that relocate to green-certi ed spaces oen nd that these buildings are designed to enhance employee wellbeing. Features like natural lighting, improved indoor air quality, and ergonomic workspaces align with the regional emphasis on creating a healthy work environment. is can lead to higher employee
AURA
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