AURA - MAGAZINE BY ALLURE - 24-25

DESIGN

“AI can process vast amounts of data to help inform decisions about everything from desk placement to lighting”

Esteban, Senior Designer at Allure. “We are very open to working with proof-of-concept solutions because it really helps with construction and engineering activity, but, if you’re talking about design, our clients want something very personalised.” MACHINE LEARNING Machine learning algorithms are one area where AI could help designers like Marine supercharge the creative process – for example,

Heywood, Chief Operations Ocer of Allure. “Or if you have something in mind but you’re not sure what product you’re looking for, AI could help speed up that thought process. But pulling it all together to create that sensory experience for the client, as far as we’re concerned, requires a human brain.” On a similar note, AI can process vast amounts of data from a variety of sources, including sensors, smart devices and behavioural analytics, to help inform decisions about everything from desk

by analysing data about a client’s preferences including graphic charter and interior guidelines. A tool like Adobe’s Sensei can help a designer create variations of the same design with minor changes, saving time and increasing productivity. “We’ve been working on a project where we want to combine multiple materials and create an experience for the client, so you could certainly see AI helping to source some of those materials and speed up the process,” says Keith

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