DESIGN
placement to lighting and air quality. To take one example, Autodesk uses algorithms to analyse data, identify patterns, and provide insights that help designers make data-driven decisions. “With more data, the more you can do with it and, in the very near future, we can see we’ll have enough data on things like air quality and the use of natural light to plan projects based on that data,” says Keith. “ ere’s much more of a hospitality feel about designing o ces now and the most important thing is how the wider space is being used. Assigned desks have almost completely vanished.” “Since Covid-19, the o ce space has been reimagined to prioritise collaborative areas,” adds Marine. “We come to the o ce to connect and collaborate with colleagues, while tasks that require deep concentration are best handled from home.”
asking whether she should buy something in black or gold,” adds Marine. “It’s surprising how some people believe that technology will entirely replace human expertise. AI is not a consultant, designer, architect, or a more experienced and ‘stronger’ workplace strategist. While it can enhance productivity, it cannot replace our intellectual tasks. “We want to focus on the DNA of each company and to understand how they work because each company is unique. I don’t think AI can replace those kinds of human connections, but it can enable us to have more projects running at the same time and generate those results quicker.” While generative AI continues to reshape various facets of the workplace, its impact on design and architecture, particularly in corporate real estate, could be profound. Its integration promises to create better workspaces faster through prescribed algorithms that help creative agencies such as Allure get to the end goal more e ciently but, crucially, not at the cost of that human touch.
workplace design is also its most rewarding – improving collaborative working and client relationships, which can oen be complex. “We’re dealing with a lot of clients from other parts of the world,” says Keith. “ ey want to talk to designers and project managers to get a picture of what’s going on, so AI is very useful for communicating in multiple languages when you’re not sure how to phrase something. at’s denitely a huge advantage and we recognise the potential. “We are a creative agency, and our business is being creative and showing clients what they can do with their spaces and making sure we’re creating spaces that encourage people to enjoy work. We don’t believe that, at this point, that kind of creativity will ever be taken over by AI, but we do know we’re going to have to invest in it and, from 2025, we believe we will have a specic budget put aside for it.” “I was on the London Underground looking at a girl writing on her phone and she was talking to ChatGPT like it was her friend and
CLIENT COMMUNICATION One of the most useful applications of AI in
AURA
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