Dr. Malmgren Informs (CONT’D FROM PAGE 1)
and Best Book on Leadership in 2019 and won the Inter- national Press Award 2020 and the NYC Library Big Apple Award. She has been named one of the Fifty Top Inspiring Women in the UK and longlisted by Computer Weekly as a Most Influential Women in Tech for 2019, 2020 and 2021. To say Dr. Pippa Malmgren is well-credentialed and emi- nently qualified to present to a global audience of contain- erboard industry executives is an understatement. “Boxes are a wonderful indicator of what’s going on in the economy, but we are at a pivotal moment in history. So what will the demand for boxes be in this new digi- tal world?” she asked, intriguing her audience by replying that she sees an incredible rise in the demand for boxes, but to understand the hows and whys of it all, we will have to do some “horizon scanning,” and invited her audience to accompany her on a “tour of the world economy.” Globalization is not over, not by a long shot, Dr. Malmgren insisted. Instead of the old definition of global- ization – all the jobs and all the manufacturing are going to China – we have a new definition: supply chains are shortening, so all the jobs and all the manufacturing are going…everywhere! “This is a picture we haven’t seen before and is caus- ing the leaders of capitalism to become very creative,” she said. “What I see is a big uptick in the creativity, innovation and the creation of new businesses and products every- where in the world, ultimately resulting in the use of more boxes.” The United States is still the epicenter of where inves- tor interest lies. Everywhere else in the world, investors and entrepreneurs are trying to figure out how to get their interests in not only the U.S. but in North America's other countries, Mexico and Canada, both of which she said are quickly becoming the “new China.” Even Saudi Arabia is realizing that entrepreneurial cre- ativity is essential to the future of their economy. The coun- try is building a massive city state called Neom and along with the rest of the Middle East, is now creating business- es in a way we’ve never seen before. In addition, Africa is “booming and growing rapidly.” And yes, China continues to grow because it continues to interface with all of the other economies while pursuing its “belt and roads” strat- egy, which is about building supply chains so its economy can support itself and have access to raw materials and thus, finished products. Concurrently, Dr. Malgren noted, the world is experi- encing an incredible wave of entrepreneurship; people are realizing they’re going to be living longer and that they haven’t saved enough money. They are, however, excit- ed about new opportunities the new landscape presents. This was made abundantly clear by the Covid pandemic, which taught people that there are new ways to work. It’s clear from the data, suggested Dr. Malmgren, that more and more people are launching their own businesses
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CONTINUED ON PAGE 28
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July 17, 2023
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