Dr. Malmgren Informs (CONT’D FROM PAGE 28)
between inflation and innovation. “All of you will be con- cerned about inflation because that hits your business very directly. With new innovations in energy, resources, and connectivity, I think innovation is winning this race and personally, I see a lot of products in your boxes.” The idea of where we’re going in the box industry comes down to outer space. One would think that this has nothing to do with the box industry, but Dr. Malmgren pos- its it has everything to do with the box industry. “It also has everything to do with the mindset you bring to the work you’re doing. We’ve all been trained to think in terms of scarcity our entire careers. It’s the way things have always been. Prices are determined by scarcity. I’m asking you to think about a world where we may have abundance and what that would mean for the future of what you’re doing.” In conclusion, Dr. Malmgren said, “I’m not sure we’re going to need boxes on the moon but going to the moon means that a lot of people are going to be needing a lot more boxes. We’re at an extraordinary moment in history and leadership now is much more about imagination than it is about analytics. None of your analytics can capture what I’ve just described because it hasn’t happened be- fore. This is completely new territory.” Dr. Pippa Malmgren
pretty much all of our earthbound problems. We are go- ing to harness the power of the sun with something called “space based solar power.” Malmgren said that Cal Tech has proven with a prototype they can put mirrors on a sat- ellite in space, take the sun's rays, convert them into radio waves, beam them back to earth and produce an unlim- ited power supply for the electrical grid. “Cheap, green electricity, it’s a revolution.” Also, the Saudis have announced they are backing the British to build the first space-based solar power station over the North Sea to beam power into Great Britain. An- other revolution. Then there's the ability to harvest all the raw materials we need for all our high-tech products by asteroid mining. Dr. Malmgren said this all sounds like sci- ence fiction but she assured the audience this is real. The value of of the raw materials on the asteroid Psy- che is worth an estimated 10,000 quadrillion U.S. dollars! To put that number into perspective, the entire world econ- omy in 2022 was worth only $105 trillion. “We will be able to have all the raw materials we need without ripping up planet earth. Another revolution.” Then there is data collection. Every piece of hardware we own, from our cell phones to our automobiles to our televisions, even our refrigerators, are collecting data. All the time. Ultimately, all of the issues, from the race to con- quer space to those involving digital currency, is a race
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