PPC Spring Outlook (CONT’D FROM PAGE 18)
Author and Your Nerdy Best Friend, showed members how to embrace AI strategically, not fearfully. From tools like Microsoft Copilot to real-time fact-checking platforms like Perplexity, Beth encouraged members to streamline low-value tasks, sharpen prompt engineering skills, and protect their intellectual property.
her team realized that true progress required deeper in- vestment in people and culture. From a global Culture Scorecard to plant-level roundtables and service projects, RRD’s shift resulted in double-digit improvements in both revenue and retention. Jessica Rosen, Esq., Partner at Greenwald Doherty LLP, delivered a legal roadmap for navigating emerging risks related to AI and DEI programs. Her session, Avoid- ing Costly Employment Lawsuits, emphasized the impor- tance of proactive policy audits and the value of strong cross-functional risk response teams. Sustainability expert Paul Nowak, Executive Director of GreenBlue, came to the stage to emphasize that “collab- oration is no longer optional—it’s a responsibility.” From the impact of Extended Producer Responsibility (EPR) laws to the potential of eco-modulation to reshape costs, Paul offered a candid look at what lies ahead—and how the pa- perboard packaging industry can lead. Chris Kuehl, Managing Director at Armada Corporate Intelligence, offered a high-energy economic forecast, urging companies to stay agile, double down on work- force development, and lean into capital investment. De- spite geopolitical tensions and a looming labor shortage, Chris reassured attendees that the fundamentals of retail, manufacturing, and consumer spending remain strong. In one of the event’s most dynamic sessions, Beth Z,
PPC also debuted breakout sessions, offering attend- ees a deeper, more interactive opportunity to engage on critical topics. From building proactive safety cultures and strengthening team engagement to defending against cyber threats and preparing for sustainability regulations, these roundtables sparked some of the most thoughtful conversations of the event. PPC Board Chair Steve Scherger, EVP & CFO of Graphic Pack- aging International, delivers opening remarks, calling on in- dustry leaders to rise with resilience and lead with confidence.
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